3 days ago
Senior Channel Marketing Specialist
GoTo
New Jersey, USA (Remote)Full time$98K/yr – $132K/yr
Senior Channel Marketing Specialist
New Jersey, USA (Remote)
$98K/yr – $132K/yrSenior Level3+ years expFull time
Posted 3 days ago
Job Summary
Own and drive regional channel marketing programs from strategy through execution, building co-marketing plans with priority partners, coordinating cross-functional efforts, and measuring ROI.
- Partner engagement and pipeline development
- Demand generation campaigns and ROI reporting
Job Description
Responsibilities
- Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
- Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
- Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
- Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
- Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.
Requirements
- 3+ years of Channel Programs and Partner Marketing experience
- Experience with different channel partner models including Master Agents, Resellers and Technology Partners
- Proven track record aligning and collaborating with Channel Sales
- Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans
- Detail and results oriented, with the ability to show impact of work on wider organizational goals
Benefits
- Comprehensive health benefits
- Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and access to instructor-led and on-demand learning and development programs
- The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo GIVES, and charitable matching
- We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.
- Specific benefits and offerings may vary by country in line with local regulations and market practices.
- At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.
GoTo
As the leader in cloud communications and IT, GoTo addresses real-world challenges with practical innovations and a customer-first mindset. Our secure, reliable, and AI-enabled solutions are simple to adopt for small and midsize businesses and scalable to enterprises worldwide. Customers around the world rely on our products—GoTo Connect, LogMeIn Rescue, LogMeIn Resolve, GoTo Webinar, Grasshopper, and more—for consistent high performance and unbeatable uptime on any device.
Salaries
Posted range
$98K/yr – $132K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
71 (3% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Heather Maher
Sr Executive Assistant to Chief Customer Officer and Chief Marketing Officer
At the company for 8 years 9 months
Malachi Threadgill
Vice President: Head of GoTo Connect Marketing
At the company for 10 months
Neha Mirchandani
VP of Corporate Marketing
At the company for 2 years 1 month
Christopher Savio
Head of Marketing, IT Solutions Group
At the company for 11 years 3 months
Funding
Total Funding
$2.5M
Last Raise
$2.5M
Seed, 12 years ago
Funding History
- Nov 2013Seed • $2.5M
Traffic Signals
Monthly Visitors
4.8M
Monthly Google Ads Budget
$41K
Traffic Source Mix
Search
18.5%
Direct
73.2%
Referral
7.4%
Social
0.3%
Paid
0.5%
Headcount Trend
Current headcount: ~2.5K