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Marketing Jobs in California

5,156 marketing jobs

1 day ago

Principal Product Marketing Manager, Services

San Jose, CA (Hybrid)Full time$180K/yr – $271K/yr

1 day ago

Entry-Level Event Marketing Representative

TV Collective

San Leandro, CA (On-site)Full time$50K/yr – $65K/yr

1 day ago

Entry-Level Assistant Manager | Paid Training | Career Growth

TV Collective

San Leandro, CA (On-site)Full time$50K/yr – $65K/yr

1 day ago

Product Marketing Lead

Mudflap

Palo Alto, CA (Hybrid)Full time$185K/yr – $210K/yr

1 day ago

Assistant Marketing Manager – Marketing & Events

SG Inc.

Sacramento, CA (On-site)Full time$50K/yr – $75K/yr

1 day ago

Lead Paid Search Strategist

Atlassian

San Francisco, CA (Remote)Other$116K/yr – $182K/yr

1 day ago

Brand Ambassador Trainee – Entry Level

TV Collective

Hayward, CA (On-site)Full time$50K/yr – $70K/yr

1 day ago

Marketing & Promotions Assistant - Entry Level | Paid Training & Career Growth

SG Inc.

Rancho Cordova, CA (On-site)Full time$55K/yr – $80K/yr

1 day ago

Senior Content Marketing Manager

Snowflake

Menlo Park, CA (Remote)Full time$158K/yr – $207K/yr

1 day ago

Entry-Level Customer Engagement Representative | Paid Training | Immediate Hire

TV Collective

San Leandro, CA (On-site)Full time$50K/yr – $65K/yr

1 day ago

Retail Promotions Assistant | Entry-Level | Paid Training

SG Inc.

Sacramento, CA (On-site)Full time$50K/yr – $75K/yr

1 day ago

Entry-Level Event Assistant | No Experience Required | Paid Training

SG Inc.

Sacramento, CA (On-site)Full time$50K/yr – $75K/yr

1 day ago

Associate Director Media and Activation Planning Obesity and Related Conditions

Amgen

Thousand Oaks, CA (Remote)Full time$164K/yr – $222K/yr

1 day ago

Senior Lifecycle Marketing Manager

ClickHouse

San Francisco, CA (Remote)Full time$144K/yr – $195K/yr

1 day ago

Communications Advisor

Blue Cross and Blue Shield of North Carolina

Durham, CA (Hybrid)Full time$67K/yr – $107K/yr

1 day ago

Associate Content and Creative Manager

Constellation Brands

Los Angeles, CA (On-site)Full time$85K/yr – $128K/yr

1 day ago

Associate Digital Communications Manager (Remote)

Stryker

Fremont, CA (Remote)Full time$89K/yr – $193K/yr

1 day ago

Community Engagement Ambassador

Inland Empire Health Plan

Rancho Cucamonga, CA (On-site)Full time$72K/yr – $93K/yr

1 day ago

Brand and Leasing Coordinator

GHP Management Corporation

Los Angeles, CA (On-site)Full time$22/hr – $23/hr

1 day ago

Social Media Manager

Unity Technologies

San Francisco, CA (On-site)Full time$65K/yr – $114K/yr

Marketing jobs in California

Responsibilities

Establish the Global Services product marketing function, including its operating model, annual planning cadence, launch process, and the KPIs (services pipeline, attach, renewals, and adoption) that tie marketing to revenue and customer outcomes.
Develop the overarching Global Services narrative and messaging architecture, and define differentiated value propositions for Professional Services, Customer Support tiers, Education Services and certifications, Managed and SOC Services, and Subscription Services.
Partner with Global Services leadership, Finance, and Pricing to shape service packaging, tiering, bundles, and pricing strategy, including offers that pair services with platform and subscription licensing.
Design programs that increase services attach on new platform deals and drive adoption, renewals, support tier upgrades, and expansion across the customer lifecycle, including migration, modernization, and AI-driven use cases.
Ensure services are integrated into F5 product and platform launches so every new capability has a clear path to deploy, operate, and optimize, and lead go-to-market for new and evolving service offerings.
Run market, competitive, voice-of-customer, and win-loss research to inform services portfolio strategy.
Build services sales and partner enablement, including playbooks, pitch decks, battlecards, ROI tools, and customer outcome stories with quantified proof points, for direct sales, services sales, customer success, and channel partners.
Partner with demand generation, digital, and field marketing on campaigns that generate services pipeline, and represent F5 Global Services with analysts, at industry events, and in executive content (e.g., event keynotes).

Requirements

Bachelor’s degree in marketing, business, computer science, communications, or a related field; MBA preferred
10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing, with significant experience marketing services, support, customer experience, or managed services offerings at a technology company with a large services business
Proven track record building or scaling a product marketing function or new go-to-market motion from the ground up, including the operating model, processes, and success metrics
Deep understanding of how enterprise services are bought, sold, and renewed, including services attach, subscription and contract models, support tiers, and the role of services in platform adoption and retention
Demonstrated ability to measure and report marketing impact on pipeline, bookings, attach, and retention using CRM and business intelligence data
Exceptional storytelling and executive presence, with the ability to translate technical capabilities into business outcomes and influence senior leaders without authority in a global, matrixed organization

Preferred

Services or customer experience marketing experience at a networking, AI, cybersecurity, cloud, or infrastructure software company
Background in services sales, consulting, customer success, or services product management
Familiarity with training and certification programs as drivers of product adoption, customer loyalty, and community
Familiarity with the application delivery and security market and key personas, including NetOps, SecOps, DevOps, platform engineering, and IT leadership
Fluency with AI tools to scale research, content, and enablement, and an understanding of how AI is reshaping services delivery and customer support

Marketing Jobs in California

Principal Product Marketing Manager, Services

Entry-Level Event Marketing Representative