Responsibilities

• Architect comprehensive customer journey strategies across multiple brands, segments, and channels
• Develop integrated communication strategies that align with client business objectives
• Identify and pitch proactive strategic opportunities—before clients ask for them
• Build robust measurement frameworks, attribution models, and learning agendas
• Define testing roadmaps and optimization strategies to continuously improve performance
• Translate complex business challenges into strategic marketing recommendations
• Lead and mentor a team of strategists, fostering growth and professional development
• Guide strategic thinking, challenge assumptions, and push the team to think bigger

Requirements

• Bachelor's degree required
• 10+ years in customer marketing, CRM, demand generation, marketing strategy, or related disciplines
• 5+ years in a senior strategic planning or leadership role
• Proven success leading teams and mentoring junior strategists
• Experience managing large, complex, multi-brand accounts
• Demonstrated success architecting end-to-end customer journey strategies
• Strategic Thinking: Strong ability to see the big picture, identify patterns, and develop forward-thinking recommendations
• Data & Analytics Fluency: Comfort with measurement frameworks, attribution modeling, testing methodologies, and driving optimization
• Martech Expertise: Working knowledge of marketing automation, CDP platforms, data activation, and personalization technologies

Benefits

• Our Hybrid Work Model: RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
• Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits