Responsibilities

• Branding consultants provide analysis, solutions, and general marketing expertise to help companies successfully sell their products.
• Branding consultants develop and help implement strategies for both new and existing products, and can influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
• Job Duties: Product development.
• Branding consultants begin by gathering data, performing market research to identify target markets and assess consumer perceptions, competition, business trends, and product value.
• Consultants also perform internal audits to ensure the needs and goals of a company's departments are aligned.
• Offer expert recommendations on logo and package design, pricing, placement, advertising campaigns, and customer service messaging.
• Decisions influenced by branding consultants include where to distribute a product, what medium is best for advertising and how to shape product messages for different demographics.
• !!MUST BE ABLE TO AIDE CREATING A CLOTHING LINE FROM START TO FINISH!!

Requirements

• Minimum of 2 years college course work in Branding/Marketing with 2 work experience or equivalent 4 years verifiable work experience.
• Must have substantial working knowledge of apparel industry.