12 days ago
Group Director, Experience Strategy (Pharma Ad agency Exp required)
EVERSANA INTOUCH
New York City, NY (Remote)Full time$143K/yr – $200K/yr
Group Director, Experience Strategy (Pharma Ad agency Exp required)
New York City, NY (Remote)
$143K/yr – $200K/yrSenior Level10+ years expFull time
Posted 12 days ago
Job Summary
Own the execution and evolution of Experience Strategy deliverables, translating end-user insights into data-backed recommendations and orchestrating omnichannel programs across brands.
- Lead core deliverables such as Website/IVA Strategy, Omnichannel Plan, and Content Plan.
- Translate qualitative and quantitative data into client-ready strategic recommendations.
- Collaborate with senior leadership to drive organic growth and new business initiatives.
Job Description
Responsibilities
- Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
- Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
- Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
- Determine omnichannel maturity and enable transformation and modular readiness across brands
- Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
- Support manager and Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in Oncology is a must due to the client assignment
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
- Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
- Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
EVERSANA INTOUCH
As part of EVERSANA, we’re the first – and only – agency to be backed up by a fully integrated commercial services platform, giving us an unmatched understanding of the brand journey, a front seat to patients’ experiences across the continuum of care, and greater expertise on how to move levers for business impact. It’s why we’re able to think bigger and broader about brand success. To truly appreciate everything from what advocacy groups are talking about to how prescriptions are priced and delivered to what really happens in the field. We offer insights that others can’t. And we do it all while keeping an eye on the future, helping you envision what’s next.
Salaries
Posted range
$143K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
273 (22% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
24
People
Marketing Leadership
Josiphene B.
Vice President, Head of SEO
At the company for 2 years 11 months
Iyiola Obayomi
SVP, Managing Director, Marketing Analytics
At the company for 3 years 9 months
Tiesha Miller
Senior Vice President, Enterprise Marketing Technology
At the company for 7 years 1 month
Alexander Daines-Ravn
Associate Director, SEO
At the company for 4 years 11 months
Traffic Signals
Monthly Visitors
6.9K
Monthly Google Ads Budget
$7
Traffic Source Mix
Search
35.4%
Direct
48.4%
Referral
7.9%
Social
6.7%
Paid
1.4%
Headcount Trend
Current headcount: ~1.2K