23 hrs ago
Senior Director Brand and Digital Experience
Cotiviti
USA (Remote)Other$185K/yr – $245K/yr
Marketing jobs
2 marketing jobs
Senior Director Brand and Digital Experience
USA (Remote)
$185K/yr – $245K/yrSenior Level12+ years expOther
Posted 23 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive Cotiviti's brand and digital experiences, aligning messaging and content across channels while leading website strategy, content frameworks, and UX to support demand generation, executive visibility, and customer engagement.
- Lead brand governance and cross-channel consistency
- Drive website strategy, information architecture, and digital experience optimization
- Develop content frameworks for thought leadership, demand gen, and recruiting
Job Description
Responsibilities
- Translate enterprise brand strategy, positioning, and messaging into meaningful customer, prospect, partner, and employee experiences
- Partner closely with Creative, Product Marketing, Communications, and Sales to ensure consistency across all brand expressions and market-facing initiatives
- Develop and maintain frameworks that ensure brand standards, messaging, and narrative are implemented consistently across channels
- Identify opportunities to strengthen brand perception, differentiation, and customer engagement throughout the buyer journey
- Own the strategic direction, roadmap, governance, and performance of Cotiviti’s corporate website and related digital experiences
- Lead digital experience strategy, information architecture, user journey optimization, and website evolution initiatives
- Partner with development resources and external vendors to deliver high-quality digital experiences that align with business and brand objectives
- Ensure digital experiences reflect evolving company strategy, product portfolio, and market positioning
- Lead content strategy across owned channels, ensuring alignment with enterprise messaging, business priorities, and audience needs
- Develop content frameworks that support thought leadership, executive visibility, demand generation, sales enablement, recruiting, and corporate communications
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 12+ years of experience in brand management, digital strategy, content strategy, digital experience, marketing, or related disciplines, with a proven track record of leading and developing high-performing teams.
- 10+ years of experience leading website strategy, digital experience initiatives, content ecosystems, and customer journey optimization
- Strong understanding of brand strategy, messaging architecture, content development, and user experience principles
- Experience managing cross-functional initiatives across marketing, communications, product, and business teams
- Demonstrated ability to translate complex business, healthcare, and technology concepts into clear, compelling customer-facing experiences
- Strong analytical mindset with experience leveraging insights and performance data to inform strategy and optimization
- Comfortable working directly with executive leadership and senior stakeholders, providing strategic guidance and managing complex priorities
- Deep expertise in digital experience strategy, website governance, content strategy, and customer journey development
- Strong understanding of UX/UI principles, information architecture, and digital best practices
Benefits
- Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.
Cotiviti
3.6 Glassdoor
Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States. Cotiviti’s solutions increase transparency and collaboration between payers and providers while empowering them to reduce medical and administrative costs, enable better health, improve claims payment efficiency, streamline operations, drive interoperability, and advance value-based care. Its customers serve the majority of U.S. healthcare consumers, providing coverage and care for over 300 million members and patients. Additionally, Cotiviti offers data management and recovery audit services to the retail sector to improve business outcomes. For more information, visit www.cotiviti.com.
Founded in 1979
South Jordan, Utah, USA
7.5K employees (126 in marketing)
71% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
35.7K
Traffic Source Mix
Search
35%
Direct
53.6%
Referral
9.7%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~7.5K
Marketing Team
Marketing Team Size
74 (1% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 2 years ago
Funding History
- Feb 2024Private Equity