2 weeks ago
Digital Acquisition Ld Analyst - C13 - NEW YORK
Citi
New York City, NY (Hybrid)Full time$130K/yr – $195K/yr
Digital Acquisition Ld Analyst - C13 - NEW YORK
New York City, NY (Hybrid)
$130K/yr – $195K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi channel paid and owned acquisition strategy from test design to performance, with accountable forecasting and partner management.
- Lead the strategy and testing approach for paid and owned channels.
- Develop end to end acquisition campaigns with forecasting and KPI reporting.
- Manage agencies, negotiate media contracts, and ensure QA across ads and landing pages.
Job Description
Responsibilities
- Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
- Develop end-to-end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
- Manage agency and vendor relationships, including evaluating partners for selection and overseeing the development of creative assets.
- Negotiate and execute media buying contracts for new initiatives, managing relationships with advertising partners, ad networks, and publishers.
- Optimize creative, messaging, and acquisition landing pages to improve conversion rates and deliver results tied to defined KPIs.
- Oversee quality assurance across ad copy, landing pages, and sitelinks both before and after campaign launch to maintain accuracy and compliance standards.
- Track and manage monthly budgets and performance metrics to ensure KPIs are consistently met, escalating risks and maintaining documentation in line with audit requirements.
Requirements
- 6 to 10 years of experience in digital marketing, with a demonstrated ability to influence strategy and drive acquisition performance across digital channels.
- Expertise in the strategic positioning and optimization of paid and owned digital assets, with a clear understanding of how channel decisions connect to business outcomes.
- Expert-level awareness of regulatory requirements relevant to digital marketing and financial services, with meticulous attention to detail in campaign execution and documentation.
- Ability to collaborate effectively across functions and translate technical requirements into actionable digital marketing strategies.
- Competence in managing marketing budgets, tracking spend efficiency, and reporting performance against KPIs on a monthly basis.
- Bachelor\'s degree or equivalent university qualification.
Nice to Have
- Hands-on experience in online paid media, SEO, or SEM, with the ability to apply channel knowledge to inform broader acquisition strategy.
- Master\'s degree in a relevant field.
- Familiarity with Jira and Confluence as tools for managing cross-functional workflows and project documentation.
Benefits
- At Citi, you will work in a performance-driven environment where your decisions carry real weight and your expertise shapes digital strategy at a global scale. This is a role for someone who thrives on ownership, values cross-functional collaboration, and wants to grow within an organization that invests in the development of its people.
- A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
- The opportunity to lead high-impact digital acquisition programs that directly influence business performance across Citi\'s product portfolio.
- Cross-functional exposure across marketing, compliance, technology, and commercial teams, broadening your professional network and strategic perspective.
- Access to learning and development resources to support your continued growth in digital strategy and financial services marketing.
- A competitive compensation and benefits package that reflects the seniority and impact of the role.
- Wellbeing support and work-life balance initiatives designed to help you sustain high performance over the long term.
Citi
3.7 Glassdoor
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.
Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~199.4K
Marketing Team
Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
26
People
Marketing Leadership
Angela Culver-Gleason
CMO | Managing Director of Services Global Marketing
At the company for 3 years 3 months
Greg Wheeler
Chief Marketing Officer, The Home Depot portfolio
At the company for 13 years 3 months
Ursula Castrillon
Sr. Vice President, CMO, Partner Marketing Lead
At the company for 20 years 2 months
Talor Thompson, MBA
Assistant Vice President Marketing, Financial Inclusion
At the company for 2 years 2 months
Funding
Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $6.5B
- Apr 2025Post IPO Debt • $2.8B
- Nov 2024Post IPO Debt • $4.3B