Company overview

With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, education, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.To learn more:http://www.xiaohongshu.com
Founded in 2013
Shanghai, Guangdong, CHN
21% recommend to a friend
22% positive business outlook

Salaries

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People

Funding

Total funding

$917.7M

Last raise

Secondary Market, 2 years ago

Funding history

Jul 2024

Secondary Market Xiaohongshu

Sep 2023

Secondary Market Xiaohongshu

Nov 2021

Series E Xiaohongshu · $500M

Jun 2018

Series D Xiaohongshu · $300M

Jan 2017

Series C Xiaohongshu · $144.4K

Mar 2016

Series C Xiaohongshu · $100M

Audience

LinkedIn followers

Follower count and growth

Total followers

41K

12-mo growth

Monthly growth

+4.1%

News

Links