Viridian Nutrition

Brand · Manufacturing

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Company overview

Viridian Nutrition is the leading brand of ethical vitamins. A UK-based, family-owned, ethical supplement company with 220+ award-winning vitamins, minerals, herbs, amino acids, nutritional oils, tinctures and balms, all produced with integrity. Founded in 1999 on three fundamental principles: Purity, Charity and the Environment.•The first to receive the prestigious King's Award for Enterprise for business excellence. Awarded full Ethical Accreditation with top marks in the Good Shopping Guide. •Soil Association organic certification for 70+ products. •World’s first certified palm oil-free vitamin company. •UK manufacture, clean label with only 100% active ingredients.•Green business practices and against animal testing. •Extensive training programmes to support independent Health Food Stores

Founded in 1999

Daventry, England, GBR

51 employees (9 in marketing)

www.viridian-nutrition.com

People

Founders

Holly Thallon Steenson

Managing Director & Co-Owner

Cheryl Thallon

Founder & Chair

Marketing leadership

Headcount trend

Company growth over the last 12 months

Funding

Audience

Monthly website visitors

67.5K

Month over month-1.6%

Quarter over quarter-32.8%

Top sourceSearch (53.6%)

Ad budget per month$50.1

Average search rank35.8

Traffic source mix

53.6%

Direct

34.6%

News

Meet the young women taking on their family businesses

Jul 14, 2025 • Telegraph

Links

www.viridian-nutrition.com

Crunchbase

Viridian Nutrition insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1999

Headquarters

Daventry, England

Employees

11-50

Flat last 12mo

Marketing team

18% of company

2 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 4.1%

LinkedIn headcount is mostly flat at 4.1% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Flat headcount last 12 months · More mature

Trend

2022-12-26 -> 2026-05-25

Headcount (12 months)

+4.1%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

67.5K

Month over month-1.6%

Quarter over quarter-32.8%

Top sourceSearch (53.6%)

Traffic source mix

53.6%

Direct

34.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 7.8K organic clicks / 80 paid clicks

Organic competitors

Paid competitors

Keyword change

+822

Ad budget per month

$50.1

Average search rank

35.8

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

5.4K

12-mo growth

+33.5%

Monthly growth

+7%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Founder or CEO

Saved founder and CEO profiles.

Holly Thallon Steenson

Managing Director & Co-Owner

Cheryl Thallon

Founder & Chair

Marketing team size

Shows saved marketing team size.

18% of the company • 2 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Clare Longdon

Finance & HR Director

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 9.