Company overview

Founded in 2017 by tech expert Paul Hallett alongside veterinarians Robert Dawson and Sarah Warren, Vet-AI was born with a clear mission: to make pet care more accessible and affordable, while supporting vets, pets, and their owners.From day one, Vet-AI has combined clinical expertise with cutting-edge technology. Its flagship brand, Joii Pet Care, launched in 2019, delivering a powerful mix of telemedicine, vet-trained Large Language Models, automated triage, vision tools, and rapid clinical trial capabilities.With over 1.5m pet owners having access to Joii Pet Care, clinically validated AI solutions and Knowledge Transfer Partnerships with leading academics, Vet-AI is well and truly disrupting the £100bn veterinary market.Today, the business works with leading pet health companies, pet food brands, insurers, and research institutions, earning recognition through awards such as Tech Team of the Year and Top 5 B2B Start-up in Europe. As pet ownership rises and vets face immense pressure, Vet-AI continues to pioneer smarter, scalable solutions designed to transform care in the UK and beyond.
Founded in 2017
Leeds, England, GBR
151 employees (11 in marketing)
88% recommend to a friend
88% positive business outlook

Salaries

Typical salary range

£30,000 – £36,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -0.7% year over year

Funding

Total funding

$18.7M

Last raise

$15.6M

Series B, 4 years ago

Funding history

May 2022

Series B Vet AI · $15.6M

Mar 2019

Series A Vet AI · $1.3M

Dec 2018

Funding Round Vet AI · $632.7K

Apr 2018

Seed Round Vet AI · $1.1M

Audience

Monthly website visitors
5.3K
Month over month+97.7%
Quarter over quarter-10.3%
Top sourceDirect (47%)
Ad budget per month$0.0
Average search rank42
Traffic source mix
Direct
47%
Search
37.8%
Referral
7.9%
Social
5.6%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

9.2K

12-mo growth

+23.9%

Monthly growth

+1.8%

News

Links