United Way of the Bluegrass Inc

Brand

Company overview

United Way fights for a better Bluegrass. We convene the people and organizations with the passion, expertise and resources to impact lasting change. United we fight, united we win.

Founded in 1921

Lexington, Kentucky, USA

65 employees (7 in marketing)

www.uwbg.org

Salaries

Typical salary range

$60,000 – $65,000

/ yr

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People

Founders

Timothy Johnson

President and Chief Executive Officer

Kathy Plomin

President/Chief Professional Officer

Tom Shelton, PhD

Interim President and Chief Executive Officer

Marketing leadership

Philana Walker

Director, Marketing and Engagement

Headcount trend

Company growth over the last 12 months

Headcount +16.1% year over year

Audience

Monthly website visitors

10.2K

Month over month-3.2%

Quarter over quarter+28.2%

Top sourceDirect (48.4%)

Ad budget per month$0.0

Average search rank47

Traffic source mix

Direct

48.4%

34.2%

Social

10.6%

Referral

5.1%

Paid referral

1.5%

LinkedIn followers

Follower count and growth

Total followers

2.6K

12-mo growth

+13.8%

Monthly growth

+4.2%

News

City weighs alternative microtransit plan building on United Way service

Oct 28, 2025 • WUKY

Caleb Robinson - United We Thrive Night for United Way of the Bluegrass

Aug 13, 2025 • WKYT

Caleb Robinson - The United Way of the Bluegrass Partners with Lyft

Jul 11, 2025 • WKYT

Links

www.uwbg.org