The Marketing Lens

The Marketing Lens exists to help brand leaders relieve the burden of overflow projects, to lend brand support through pet industry expertise, and to serve as an objective partner who is equally capable of understanding the big picture and honing in on the nitty gritty details.We partner with brand teams to offer: - Big Picture Support: We will help manage a project and be the centralized hub for all its moving pieces. Examples include: leading a product launch through the commercialization process or managing a packaging relaunch across a portfolio.- Focused support: Help with the time-consuming and often unavoidable tasks of a major brand project. Examples include: Brand copy audits across all brand & retailer.com sites or ensuring digital asset management systems are optimized with the latest brand content.With over 15 years of experience working on consumer brands we have the knowledge & proven process needed to help create a better balance in workflow.