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The INKEY List | B Corp logo

The INKEY List | B Corp

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

We are effective not expensive.
Founded in 2017
Nottingham, Indiana, USA
154 employees (31 in marketing)
www.theinkeylist.com

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -6.7% year over year

Funding

Last raise

Private Equity, 4 years ago

Funding history

Feb 2022

Private Equity Round The INKEY List

Audience

Monthly website visitors
476.8K
Month over month-5.4%
Quarter over quarter-21.4%
Top sourceSearch (50.2%)
Ad budget per month$1.7K
Average search rank41.6
Traffic source mix
Search
50.2%
Direct
40.5%

News

TheIndustry.beauty Awards Winners' Interview: Colette Laxton, co-founder, The Inkey List
Oct 8, 2025 • TheIndustry.beauty
The INKEY List to Launch Nationwide at Ulta Beauty
Jul 9, 2025 • Global Cosmetics News
The INKEY List Announces Launch into Ulta Beauty
Jul 8, 2025 • PR Newswire

Links

www.theinkeylist.comLinkedInCrunchbaseX (Twitter)

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Referral
4.5%
Social
3.6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

67.6K

12-mo growth

+9.3%

Monthly growth

+0.9%

Open positions1 open marketing positions

The INKEY List logo

Assistant Social Media Manager – TikTok

The INKEY List

London, UK (Hybrid)

£36K/yr - £40K/yrIn-houseFull-timeMid level3+ years exp.
8 hrs ago

The INKEY List | B Corp insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Nottingham, Indiana
Employees
51-200
6.7% decline last 12mo
Marketing team
31
20% of company
0 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Seed-stage · Shrinking 6.7% last 12 months · Mid-stage · Last funding 3+ years ago
Trend
2022-02-28 -> 2025-11-24
Headcount (12 months)
-6.7%
Last funding round
49 months ago
Negative news (120 days)
0
Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
476.8K
Month over month-5.4%
Quarter over quarter-21.4%
Top sourceSearch (50.2%)
Traffic source mix
Search
50.2%
Direct
40.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
1 competitor sites
Search traffic: 41.3K organic clicks / 1.1K paid clicks
Organic competitors
0
Paid competitors
3
Keyword change
+1,274
Ad budget per month
$1.7K
Average search rank
41.6
Paid competitors3

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

67.6K

12-mo growth

+9.3%

Monthly growth

+0.9%

Marketing team size

Shows saved marketing team size.

31
20% of the company

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 31.

Funding

Shows saved funding data.

Last raise
Private Equity
4 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
4 years ago

News

Shows saved company news.

TheIndustry.beauty Awards Winners' Interview: Colette Laxton, co-founder, The Inkey List
Oct 8, 2025 • TheIndustry.beauty
The INKEY List to Launch Nationwide at Ulta Beauty
Jul 9, 2025 • Global Cosmetics News
The INKEY List Announces Launch into Ulta Beauty
Jul 8, 2025 • PR Newswire
4.5%
Social
3.6%
Paid referral
1%