Supermetrics | Company Profile, Culture & Jobs

Company overview

Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

Founded in 2013

Helsinki, Uusimaa, FIN

498 employees (46 in marketing)

supermetrics.com

63% recommend to a friend

59% positive business outlook

People

Hiring activity

Open marketing jobs over time

6 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$51.3M

Last raise

$47.2M

Series B, 6 years ago

Funding history

Aug 2020

Series B Supermetrics · $47.2M

Nov 2017

Series A Supermetrics · $4.1M

Audience

Monthly website visitors

208.6K

Month over month+15.1%

Quarter over quarter-4.8%

Top sourceSearch (48.3%)

Ad budget per month$61.7K

Average search rank49.9

Traffic source mix

Search

48.3%

Direct

40.6%

News

Supermetrics Acquires Relay42 to Redefine the Future of Marketing Intelligence

Jun 20, 2025 • Irish Tech News

Supermetrics yrityskaupoilla Hollannissa – markkinointidata ja asiakasdata yhdistyvät

Jun 18, 2025 • MarkkinointiUutiset

Helsinki’s Supermetrics acquires Amsterdam’s Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI

Jun 18, 2025 • Silicon Canals

Links

supermetrics.com

Crunchbase

X (Twitter)

Glassdoor

Supermetrics insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

Helsinki, Uusimaa

Employees

201-500

12.7% growth last 12mo

Marketing team

46

9% of company

14 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 12.7%

LinkedIn headcount is up 12.7% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 12.7% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-09-27 -> 2026-03-16

Headcount (12 months)

+12.7%

Last funding round

68 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

208.6K

Month over month+15.1%

Quarter over quarter-4.8%

Top sourceSearch (48.3%)

Traffic source mix

Search

48.3%

Direct

40.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 6.3K organic clicks / 1.4K paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+654

Ad budget per month

$61.7K

Average search rank

49.9

Organic competitors5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

770 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+4.9%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

3 open jobs

Open jobs trend: -0.7%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

7 Gartner reviews

Supermetrics is a company that concentrates on enabling marketers and analysts to transfer data from numerous marketing and ad platforms such as Facebook, Google, and HubSpot to their preferred analytics, reporting and data warehouse platforms. A significant proportion of global ad expenditure is reported using the solutions provided by Supermetrics.

Listed products

1

Reviews

7

Employee range

201 - 500

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Leader time at company is not ready.

Marketing team size

Shows saved marketing team size.

46

9% of the company • 14 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 46.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.4 / 5

Work-life balance

3.9 / 5

Culture

3.7 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

63%

Positive business outlook

59%

Funding

Shows saved funding data.

Total funding

$51.3M

Last raise

Series B

6 years ago

Funding details

Amount raised

$51.3M

Last round

Series B

Last fundraise

6 years ago

News

Shows saved company news.

Supermetrics Acquires Relay42 to Redefine the Future of Marketing Intelligence

Jun 20, 2025 • Irish Tech News

Supermetrics yrityskaupoilla Hollannissa – markkinointidata ja asiakasdata yhdistyvät

Jun 18, 2025 • MarkkinointiUutiset

Helsinki’s Supermetrics acquires Amsterdam’s Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI

Jun 18, 2025 • Silicon Canals

Loading insights...

Headcount +12.7% year over year

Referral

7.1%

Social

2.8%

Paid referral

1.1%

LinkedIn followers

Follower count and growth

Total followers

45.9K

12-mo growth

+29.9%

Monthly growth

+1.6%

Salaries

Help build salary transparency at Supermetrics

Share your compensation anonymously to see full data.

Contribute

Open positions6 open marketing positions

Senior Director, Product Marketing

Supermetrics

Boston, MA (Remote)

$225K/yr - $250K/yrIn-houseFull-timeSenior level

3 months ago

Senior Director, Product Marketing

Supermetrics

Chicago, IL (Remote)

$225K/yr - $250K/yrIn-houseFull-timeSenior level

3 months ago

Senior Director, Product Marketing

Supermetrics

New York City, NY (Remote)

$225K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.

3 months ago

Principal Web Engineer, Marketing

Supermetrics

UK (Remote)

In-houseFull-time

4 months ago

Senior Director, Product Marketing

Supermetrics

UK (On-site)

In-houseFull-timeSenior level12+ years exp.

4 months ago

Senior Director of Product Marketing

Supermetrics

USA (Remote)

In-houseFull-timeSenior level12+ years exp.

6 months ago

Supermetrics insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

Helsinki, Uusimaa

Employees

201-500

12.7% growth last 12mo

Marketing team

46

9% of company

14 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 12.7%

LinkedIn headcount is up 12.7% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 12.7% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-09-27 -> 2026-03-16

Headcount (12 months)

+12.7%

Last funding round

68 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

208.6K

Month over month+15.1%

Quarter over quarter-4.8%

Top sourceSearch (48.3%)

Traffic source mix

Search

48.3%

Direct

40.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 6.3K organic clicks / 1.4K paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+654

Ad budget per month

$61.7K

Average search rank

49.9

Organic competitors5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

770 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+4.9%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

3 open jobs

Open jobs trend: -0.7%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

7 Gartner reviews

Supermetrics is a company that concentrates on enabling marketers and analysts to transfer data from numerous marketing and ad platforms such as Facebook, Google, and HubSpot to their preferred analytics, reporting and data warehouse platforms. A significant proportion of global ad expenditure is reported using the solutions provided by Supermetrics.

Listed products

1

Reviews

7

Employee range

201 - 500

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Leader time at company is not ready.

Marketing team size

Shows saved marketing team size.

46

9% of the company • 14 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 46.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.4 / 5

Work-life balance

3.9 / 5

Culture

3.7 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

63%

Positive business outlook

59%

Funding

Shows saved funding data.

Total funding

$51.3M

Last raise

Series B

6 years ago

Funding details

Amount raised

$51.3M

Last round

Series B

Last fundraise

6 years ago

News

Shows saved company news.

Supermetrics Acquires Relay42 to Redefine the Future of Marketing Intelligence

Jun 20, 2025 • Irish Tech News

Supermetrics yrityskaupoilla Hollannissa – markkinointidata ja asiakasdata yhdistyvät

Jun 18, 2025 • MarkkinointiUutiset

Helsinki’s Supermetrics acquires Amsterdam’s Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI

Jun 18, 2025 • Silicon Canals

7.1%

Social

2.8%

Paid referral

1.1%

Total followers

45.9K

12-mo growth

+29.9%

Monthly growth

+1.6%

2023-08-01 -> 2026-02-01

Open jobs growth

-0.7%

Biggest role change

engineering: +1%

Latest open role

Staff Cloud Infrastructure Engineer