State of Wisconsin
State of Wisconsin insights
Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.
Founded
—
Headquarters
Madison, Wisconsin
Employees
10001+
Flat last 12mo
Marketing team
164
2% of company
3 saved employee profiles are linked to this company.
Company stability and risk
Shows a quick risk view from growth, funding age, and news.
Main result
Low risk
Flat headcount last 12 months
Trend
2022-10-31 -> 2025-11-24
Headcount (12 months)
+3.2%
Last funding round
—
Negative news (120 days)
0
Risk score0/7
Website traffic
Shows traffic size, change, and traffic sources.
Main result
89.9K monthly visitors
Month over month +22.8% • Quarter over quarter +3%
Trend
2025-06-01 -> 2025-11-01
Month over month
+22.8%
Quarter over quarter
+3%
Top source
Direct (47.5%)
Search36.7%
Direct47.5%
Social0.6%
Referral14.5%
Paid referral0.5%
Competitors and search
Shows competitors and key search metrics in one view.
Main result
0 competitor sites
Search traffic: 49.8K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-639
Ad budget per month
$0.0
Average search rank
47.9
LinkedIn followers
Shows follower count and growth.
Main result
56.9K followers
Month over month +1.5% • Year over year +17.5%
Trend
2024-07-08 -> 2026-03-02
Month over month
+1.5%
Quarter over quarter
+4.6%
Six-month growth
+7.7%
Year over year
+17.5%
Job openings
Shows open jobs, growth, and role changes.
Main result
1 open jobs
Open jobs trend: —
Trend
2023-05-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Fire Chief/EMS Director
Marketing team size
Shows saved marketing team size.
164
2% of the company • 3 saved marketing people
First hire or larger team
Shows if this looks like one hire or a bigger team.
Looks like larger team
Based on saved marketing team size: 164.
News
Shows saved company news.
