Speedway Motorsports, LLC logo

Speedway Motorsports, LLC

Brand · Spectator Sports

4.1

Company overview

Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports activities in the United States. The Company, through its subsidiaries, owns and operates 11 first-class racing facilities in significant markets across the country.The Speedways include: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, and Texas Motor Speedway.Speedway Motorsports also provides souvenir merchandising services through its SMI Properties subsidiary; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and provides radio programming, production and distribution through its Performance Racing Network subsidiary.
Founded in 1959
Concord, North Carolina, USA
175 employees (28 in marketing)
86% recommend to a friend
70% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +8% year over year

Funding

Audience

Monthly website visitors
60.4K
Month over month+212.7%
Quarter over quarter+209.7%
Top sourceDirect (60.6%)
Ad budget per month$100.9
Average search rank36
Traffic source mix
Direct
60.6%
Search
24%
Referral
10.2%
Social
3.3%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

12.3K

12-mo growth

+19.2%

Monthly growth

+1.6%

News

Links