Company overview

About SilkCut UnderwearAt SilkCut, we don’t just make underwear. We build the foundation for how men feel, move, and perform every day.It started with frustration. Nothing fit right. Nothing felt right. Everything on the market was either cheaply made or overpriced and overhyped. So we built something better.SilkCut Underwear is made from MicroModal Air — a fabric that’s softer, cooler, and more breathable than cotton. It stretches with you, keeps its shape, and resists pilling or sagging over time. Each pair is designed with an ergonomic pouch and a precision cut that supports your body without restriction.We focus on details most brands overlook — from the smooth waistband that stays in place to the way each seam is engineered for comfort.This is premium underwear designed for real life. For long workdays, overnight flights, early runs, and late nights.Formerly known as Tani USA, we’ve evolved into a brand built around innovation, minimalism, and elevated everyday essentials.SilkCut is available online and through select pop-ups, starting with our flagship in Williamsburg, Brooklyn.One pair is all it takes. After that, you’ll reach for nothing else.
Founded in 2015
Brooklyn, New York, USA
2 employees (1 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Audience

Monthly website visitors
19.7K
Month over month+68.5%
Quarter over quarter-8.1%
Top sourceDirect (43.2%)
Ad budget per month$8.4K
Average search rank49.8
Traffic source mix
Direct
43.2%
Search
30.8%
Social
16.5%
Referral
6.7%
Paid referral
2.7%

LinkedIn followers

Follower count and growth

Total followers

697

12-mo growth

+162%

Monthly growth

+6.9%

Links