Shinola

Brand

Company overview

Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.

Founded in 2011

Detroit, Michigan, USA

376 employees (38 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +0.3% year over year

Audience

Monthly website visitors

238.9K

Month over month-3.8%

Quarter over quarter-4.8%

Top sourceDirect (52.6%)

Ad budget per month$19.3K

Average search rank52

Traffic source mix

Direct

52.6%

Search

37.1%

Referral

5.5%

Social

3.1%

Paid referral

1.6%

LinkedIn followers

Follower count and growth

Total followers

39K

12-mo growth

+9.8%

Monthly growth

+0.4%

News

‘A fresh energy’: Luxury brand Shinola partners with matcha pop-up in Ann Arbor

Nov 14, 2025 • MLive.com

Ulrich Wohn Opts Out of Becoming Shinola's President

Nov 6, 2025 • WWD

Shinola President Steps Down Just as He Starts

Nov 5, 2025 • nationaljeweler.com

Links

Open positions

Creative Producer (Freelance, Part-Time)

Shinola

Detroit, MI (Hybrid)

In-housePart-timeMid level5+ years exp.

Creative Producer (Freelance, Part-Time)

Shinola

Detroit, MI (Hybrid)

In-housePart-time

2 open marketing positions

Creative Producer (Freelance, Part-Time)

Shinola

Detroit, MI (Hybrid)

In-housePart-timeMid level5+ years exp.

Creative Producer (Freelance, Part-Time)

Shinola

Detroit, MI (Hybrid)

In-housePart-time