Salt & Serif

Salt & Serif is a boutique creative studio led by Creative Director Sarah Russell.Built intentionally small, we partner with brands that want clarity, character, and the kind of creative that actually moves the needle.We specialize in brand strategy, visual identity, digital experiences, and ongoing creative support for teams who need senior-level thinking without the agency bloat. Our approach is simple: strategy first, creative that earns its keep, and a collaborative model that brings in the right specialists at the right time.From agtech and bioscience to consumer brands and local businesses, we help teams sharpen their story, elevate their design, and build marketing that works in the real world–not just in a board room.What we do:• Brand strategy, voice, and messaging• Visual identity and creative direction• Website design, UI/UX, and digital marketing• Ongoing creative plans for in-house or remote teams• Video, presentations, and campaign developmentWhat we believe:Creative should be smart, grounded, and boldly executed.Strategy should be clear enough to act on.And every brand deserves work that’s worth its salt.If you’re looking for a partner who brings honesty, sharp thinking, and real follow-through–welcome. You’ll fit right in.