Rowan logo

Rowan

Brand

3.1

Company overview

Rowan is an ear piercing and jewelry brand for everyone. We believe in “Piercing for All”. We have reimagined the ear piercing experience and revolutionized the traditional mall-based model. All our piercings are performed exclusively by licensed Nurses and all our products are hypoallergenic. Our top priority is to offer a fun, celebratory, and safe piercing experience for all our customers. When we say piercing for all, we mean it. Everybody is invited to this ear party!
Founded in 2019
New York, New York, USA
380 employees (71 in marketing)
heyrowan.com
43% recommend to a friend
49% positive business outlook

Salaries

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People

Founders

Louisa Schneider
Louisa Schneider
Chief Executive Officer and Founder
LinkedIn

Marketing leadership

Robin Page
Robin Page
Chief Marketing Officer
LinkedIn

Hiring contacts

Natalie M.
Natalie M.
Senior Director, HR
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +22.1% year over year

Funding

Total funding

$24M

Last raise

$20M

Series B, 4 years ago

Funding history

Oct 2021

Series B Hey Rowan · $20M

Jul 2019

Seed Round Hey Rowan · $4M

Audience

Monthly website visitors
410.1K
Month over month+14.1%
Quarter over quarter+51.7%
Top sourceSearch (52.9%)
Ad budget per month$3.4K
Average search rank53.8
Traffic source mix
Search
52.9%
Direct
39.5%
Referral
5.2%
Social
1.8%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

9.7K

12-mo growth

+21.1%

Monthly growth

+1.3%

News

Links

heyrowan.comLinkedInCrunchbaseX (Twitter)
Glassdoor