Company overview

ResponsiveAdsTM enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer (DTC) brands, Agencies, and Publishers alike can reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x. The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns. Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-FluidTM. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size.Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you.ResponsiveAdsTM has served billions of impressions of Fully-FluidTM creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.
Founded in 2012
New York, New York, USA
33 employees (8 in marketing)

Salaries

Typical salary range

$90,000 – $120,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +6.5% year over year

Funding

Total funding

$390K

Last raise

$120K

Pre Seed, 10 years ago

Funding history

Feb 2016

Pre Seed Round ResponsiveAds · $120K

Dec 2013

Debt Financing ResponsiveAds · $270K

Audience

Monthly website visitors
8.1K
Month over month-10.3%
Quarter over quarter-38.9%
Top sourceDirect (55.7%)
Ad budget per month$92.9
Average search rank47.6
Traffic source mix
Direct
55.7%
Search
30.3%
Referral
6.9%
Social
5%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

5.7K

12-mo growth

+24.2%

Monthly growth

+2.1%

News

Links