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PurposeBuilt Brands

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

What started in 1941 as Weiman is now PurposeBuilt Brands. Our brands are the #1 choice of consumers and professionals who require high performing products to tackle challenges with specialty surfaces and include Weiman®, Goo Gone®, Green Gobbler®, Biokleen®, Gonzo®, Magic®, Wright’s®, Stone Care International®, Urnex®, Five Star® and Micro-Scientific®. You can find our products in a broad range of retailers, in millions of bathrooms and kitchens, and in use across a wide range of businesses, from your favorite coffee shop to healthcare facilities nationwide.PurposeBuilt Brands is headquartered in Gurnee, IL. For more information, visit www.purposebuiltbrands.com.
Founded in 1963
Gurnee, Illinois, USA
314 employees (46 in marketing)
purposebuiltbrands.com

People

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Secondary Market, 4 years ago

Funding history

Feb 2022

Secondary Market PurposeBuilt Brands

Audience

Monthly website visitors
4.6K
Month over month-4.1%
Quarter over quarter+44.6%
Top sourceDirect (44%)
Ad budget per month$0.0
Average search rank38.6
Traffic source mix
Direct
44%
Search
31.3%

News

PurposeBuilt Brands Names Hanson Dodge Agency Partner for Weiman
Jul 15, 2025 • Little Black Book | LBBOnline
PurposeBuilt Brands Names Hanson Dodge Ad Agency For Weiman Cleaning Products
Jul 15, 2025 • Media Post
[Video] PurposeBuilt Brands on LinkedIn: #hiring #careeropportunities #wherepurposemeetspassion
May 29, 2024 • LinkedIn

Links

purposebuiltbrands.comLinkedInCrunchbase

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Headcount +13.8% year over year
Social
14%
Referral
8.8%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

5.9K

12-mo growth

+18.7%

Monthly growth

+2.5%

Salaries

Typical salary range

$165,000 – $200,000

/ yr

Median base

$163,000

Median total

$163,000

Median experience

8 years

Submissions

3

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Open positions3 open marketing positions

PurposeBuilt Brands logo

Copywriter

PurposeBuilt Brands

Gurnee, IL (Hybrid)

$70K/yr - $77K/yrIn-houseFull-timeMid level5+ years exp.
1 month ago
PurposeBuilt Brands logo

Manager, Content Production

PurposeBuilt Brands

Gurnee, IL (Hybrid)

$95K/yr - $106K/yrIn-houseFull-time
6 months ago
PurposeBuilt Brands logo

Manager, Content Design

PurposeBuilt Brands

Gurnee, IL (Hybrid)

$95K/yr - $106K/yrIn-houseFull-time
6 months ago

PurposeBuilt Brands insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1963
Headquarters
Gurnee, Illinois
Employees
201-500
13.8% growth last 12mo
Marketing team
46
15% of company
23 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Secondary / later stage · Growing 13.8% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-08-29 -> 2025-11-24
Headcount (12 months)
+13.8%
Last funding round
50 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.6K
Month over month-4.1%
Quarter over quarter+44.6%
Top sourceDirect (44%)
Traffic source mix
Direct
44%
Search
31.3%
Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 127 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-1
Ad budget per month
$0.0
Average search rank
38.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

5.9K

12-mo growth

+18.7%

Monthly growth

+2.5%

Marketing team size

Shows saved marketing team size.

46
15% of the company • 23 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

6 years
Based on 4 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 46.

Funding

Shows saved funding data.

Last raise
Secondary Market
4 years ago
Funding details
Amount raised
—
Last round
Secondary Market
Last fundraise
4 years ago

News

Shows saved company news.

PurposeBuilt Brands Names Hanson Dodge Agency Partner for Weiman
Jul 15, 2025 • Little Black Book | LBBOnline
PurposeBuilt Brands Names Hanson Dodge Ad Agency For Weiman Cleaning Products
Jul 15, 2025 • Media Post
[Video] PurposeBuilt Brands on LinkedIn: #hiring #careeropportunities #wherepurposemeetspassion
May 29, 2024 • LinkedIn
14%
Referral
8.8%
Paid referral
1.5%