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PlayerData

Brand · Spectator Sports

Company overview

PlayerData operates at the cutting edge of technology, innovating across the sporting spectrum. - Making data accessible- Utilising biometric data to enhance feedback- All-round team analysis- Unlocking player potential - Levelling the playing field PlayerData: Innovate / Iterate / Inform
Founded in 2017
Edinburgh, Scotland, GBR
77 employees (5 in marketing)
www.playerdata.com

Salaries

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People

Founders

Roy Hotrabhvanon
Roy Hotrabhvanon
Chief Executive Officer
LinkedIn

Marketing leadership

Luke Bonner
Luke Bonner
Head of Marketing
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +13.2% year over year

Funding

Total funding

$4.7M

Last raise

Pre Seed, 4 years ago

Funding history

Apr 2022

Pre Seed Round PlayerData

Jun 2021

Venture Round PlayerData · $120K

Jan 2021

Series A PlayerData · $2.3M

Jan 2020

Angel Round PlayerData · $1.5M

Dec 2018

Funding Round PlayerData · $493.9K

Dec 2017

Funding Round PlayerData · $286.3K

Audience

Monthly website visitors
21.2K
Month over month-3.4%
Quarter over quarter-18%
Top sourceDirect (42.5%)
Ad budget per month$67.1
Average search rank33
Traffic source mix
Direct
42.5%
Search
40.3%
Social
8.4%
Referral
7.5%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

6.6K

12-mo growth

+59.5%

Monthly growth

+4.7%

News

Links

www.playerdata.comLinkedInCrunchbaseX (Twitter)