Company overview

We start every day with one goal in mind: bring joy to the lives of pets, people and their planet.Our portfolio of award-winning, industry-leading brands is built around the principles of quality, innovation, safety, sustainability and customer satisfaction. The commitment to these values is represented in our culture, our people and the manner in which we conduct business. But it’s most evident in the products we create, represented across diverse categories such as cat toys & accessories, dog toys, pet bedding, pet chews & treats, pet carriers and travel accessories.Our passion for pets comes easily, because pets are a part of our families too. When you spend quality time with a pet, you know the positive impacts are real. Your impulse to reciprocate that same level of love is what makes the relationship so dynamic. And it’s why we strive to make products that make their lives safer, more comfortable and more fun.This goal is what bonds us, both as pet parents and as a company.For more information about our family of industry-leading brands, we invite you to visit their websites to learn more:SmartyKat: www.smartykat.comSherpa: www.sherpapet.comFurHaven: www.furhaven.comgoDog: www.godogfun.comPet Factory: www.petfactory.comTrustyPup: www.trustypup.comTreatly: www.treatlypet..comKitty Sift: www.kittysift.comPetlinks: www.petlinkssystem.comPawscout: www.pawscout.com
Founded in 1990
Novato, California, USA
133 employees (14 in marketing)

Salaries

Help build salary transparency at PetWise

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount -16.9% year over year

Funding

Total funding

$63.9M

Last raise

Private Equity, 8 years ago

Funding history

Jan 2018

Private Equity Round Worldwise

Dec 2015

Debt Financing Worldwise · $31.4M

Nov 2014

Debt Financing Worldwise · $20M

Jun 2011

Debt Financing Worldwise · $12.5M

Audience

Monthly website visitors
2.6K
Month over month-19.7%
Quarter over quarter-45.7%
Top sourceDirect (49.7%)
Ad budget per month$0.0
Average search rank33.4
Traffic source mix
Direct
49.7%
Search
26.9%
Social
16.3%
Referral
5.6%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

14.6K

12-mo growth

+19.3%

Monthly growth

+13.3%

News

Links