Develop, implement, and monitor comprehensive digital marketing strategies across social media platforms, email campaigns, and paid advertising channels such as Google Ads and Facebook Advertising.
Manage content creation and content management systems (CMS), including WordPress, ensuring all digital assets are engaging, accurate, and optimized for SEO using SEO tools and keyword research techniques.
Utilize analytics tools like Google Analytics and Google AdWords to track campaign performance, analyze data trends, and generate actionable insights for ongoing optimization.
Coordinate with design teams to produce compelling graphics and visual content using Adobe Creative Suite (Photoshop, Illustrator) and ensure consistency across all marketing materials.
Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user experience enhancements to maximize lead generation and sales conversions.
Implement marketing automation workflows to nurture leads through email marketing campaigns and improve overall campaign efficiency.
Support e-commerce initiatives by managing product listings, promotional content, and performance marketing strategies to drive online sales growth.

Proven experience in digital marketing roles with a strong understanding of SEO, SEM (Search Engine Marketing), social media management, and content creation.
Familiarity with SEO tools such as SEMrush or Moz, along with proficiency in Google Analytics, Google Ads, Facebook Advertising, and other digital advertising platforms.
Hands-on experience with WordPress or other content management systems (CMS) for website updates and blog management.

Knowledge of HTML, CSS, JavaScript, and SQL is preferred for customizing web pages and analyzing data sets.
Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite are highly desirable.
Ability to perform keyword research to inform content strategies that improve search engine rankings.
Excellent copywriting skills combined with a strategic mindset for B2B marketing campaigns.
Experience with performance marketing tactics such as conversion rate optimization (CRO), A/B testing, and analytics-driven decision making is a plus.

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