Responsibilities

Develop comprehensive marketing strategies aligned with business goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing.
Manage and optimize paid advertising campaigns across platforms including Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website visibility, and increase web traffic.
Oversee content creation including blog posts, landing pages, email newsletters, and social media content using tools like Adobe Photoshop, Adobe Creative Suite, WordPress, and content management systems.
Implement conversion optimization techniques by analyzing user behavior through Google Analytics and other analytics tools to improve website performance and lead conversion rates.
Coordinate with cross-functional teams on marketing automation initiatives using platforms that support email marketing, CRM integration, and performance marketing campaigns.
Design visually appealing graphics and layouts for digital assets while maintaining brand consistency across all channels.
Monitor campaign performance metrics regularly; prepare reports highlighting insights and actionable recommendations for continuous improvement.

Requirements

Proven experience in digital marketing roles with a strong understanding of SEO, SEM, social media management, content creation, and analytics.
Proficiency with SEO tools such as SEMrush or Ahrefs; experience with Google Analytics and Google Ads platform is essential.
Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite; familiarity with HTML, CSS, JavaScript, SQL is a plus.
Hands-on experience with WordPress or other content management systems for website updates and content management.
Strong copywriting skills for creating engaging content tailored to diverse audiences in B2B or B2C contexts.
Knowledge of marketing automation platforms to streamline campaigns across multiple channels effectively.
Ability to analyze data trends using analytics tools to inform strategic decisions; experience in performance marketing is highly desirable.
Excellent project management skills with the ability to handle multiple campaigns simultaneously while meeting deadlines.