OptalX

75% of marketers say brand equity often goes unmeasured in their ad creative due to the speed demands of optimization or limited budgets. OptalX solves this with a breakthrough in creative measurement—quantifying both direct-response performance and long-term brand equity with speed and efficiency.Now, you can quickly see how each ad drives immediate sales and builds long-term brand value. Powered by Intermix ModelingTM, a proprietary method developed by former engineers from Facebook, LinkedIn, and IBM, OptalX delivers a clean, presentation-ready report to your inbox every week.