mtheory LLC

BrandMusiciansNashville, TennesseeWebsite

Company Overview

mtheory is a manager services company offering a marketing, strategy, and operations infrastructure designed to serve artists and artist managers.mtheory employs a holistic approach to artist development, combining product and campaign management, streaming strategy and release planning, social media and content strategy, tour marketing, production and logistics, eCommerce, D2C, CRM, and audience growth, advertising and data analysis, A.I. and other groundbreaking technology – all of it geared to nurturing engaged fanbases, maximizing revenue, and building long-term artist careers.mtheory was founded in 2010 and has offices in Nashville, New York, and New Orleans.

Founded

2010

Headquarters

Nashville, Tennessee

Employees

11-50

4.4% last 12mo

Marketing Team

25

60% of company

Overall Headcount Trend

Overall Headcount Trend

Company growth over the last 12 months

Salaries

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Founders

Cameo Carlson

Chief Executive Officer

Marketing Leadership

Branden Bosler

VP of Marketing, Artist Services

Ed Rivadavia

SVP of Marketing & Digital Strategy

Sarah King

Senior Director of Marketing

Jared Losow

Senior Director of Tour Marketing

Melissa Flaxman

Melissa Flaxman

Marketing Director

Cece Kurnik

Marketing Director

News

How Industry Events Like MMF-US Summit Help Artists Network, Learn, and Broaden Horizons

Jun 29, 2025 • Digital Music News

mTheory's country music industry equity-aimed Equal Access Program, over the years

Mar 31, 2025 • The Tennessean

Mtheory Expands Team

Feb 12, 2025 • MusicRow.com

Jobs