Mario Badescu Skin Care, Inc. logo

Mario Badescu Skin Care, Inc.

Brand

3.7

Company overview

Mario Badescu had a singular vision: he wanted to introduce to New York City his European-style facials (mastered back in his native Romania) based on classic, Old World techniques. To Badescu, beauty and skin care were unequivocally intertwined. He understood the uniqueness of skin, and thus came to design a line of handmade products to suit clients’ individual skin types and needs.It was in 1967, out of his Manhattan home, when the renowned salon was born. Word of mouth alone earned him a loyal following, and within a few years, Mario Badescu gained recognition as a touchstone of quality skin care. Today, his legacy is carried on by the Cabasso family, which continues to uphold our founder’s belief in using fresh botanical and natural ingredients. For nearly half a century we’ve been the name that transcends generations and spans the entire life-cycle of skin: from powerful acne solutions to potent anti-aging treatments, we customize entire regimens for every skin type and concern imaginable.Simple, gentle, effective skin care is our philosophy—and for that, we’ve earned the reputation of being an editor darling and celebrity go-to worldwide. . . .Learn more about our brand: SHOP: mariobadescu.comFACEBOOK: facebook.com/mariobadescuINSTAGRAM: @mariobadescuTWITTER: @mariobadescuTIKTOK: @mariobadescuPINTEREST: pinterest.com/mariobadescu
Founded in 1967
New York, New York, USA
194 employees (31 in marketing)
67% recommend to a friend
70% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -3.5% year over year

Audience

Monthly website visitors
164K
Month over month+35.7%
Quarter over quarter+17.5%
Top sourceDirect (45.1%)
Ad budget per month$17.4K
Average search rank41.5
Traffic source mix
Direct
45.1%
Search
44.7%
Referral
5.1%
Social
4.1%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

37.2K

12-mo growth

+29%

Monthly growth

+4.9%

News

Links