Responsibilities

Work closely with the Marketing Manager to develop compelling and market-leading content various channels and markets, to increase brand awareness and positively impact sales conversion rates.
Execute actions within the go-to-market strategy as set by the Marketing Manager, giving thoughts and ideas where possible to help shape and hone the strategy.
Input into the creation of product marketing videos to ensure messaging is impactful and accurate.
Support execution of event delivery when required, maintaining alignment between sales and marketing to maximise lead and pipeline growth.
Support content delivery by working with 3rd party agencies to complete campaign briefs for internal and external content for management review.
Assist on management of HubSpot CRM and create reports on performance of the data in campaigns.
Shape customer training content, including training guides and user hubs, in line the with brand guidelines.
Support with reporting, providing routine analytics on content performance, engagement, lead growth and channel performance in line with departmental OKRs.
Liaise with third party agencies to ensure maximisation of their contracts.
Get involved with other exciting and innovative projects on an ad-hoc basis.

Requirements

Educated to degree level with a passion for marketing and understanding of key marketing trends;
Exposure to, or an understanding of the following:
Marketing Technologies including HubSpot Marketing Hub, Apollo, MS Teams, ChatGPT, Claude, Google Gemini
Google analytics, or similar analytics tools;
LinkedIn advertising, Google advertising;
SEO content;
Any experience with external contractor management;
Superb organisational skills;
Willing to learn and drive to succeed;
High level of interpersonal communication;
Fully proficient in Excel, Powerpoint, Word and Outlook;
Passionate about marketing culture;
Excellent presentation skills;
Excellent decision making and problem-solving skills;
Both reactive and proactive to completing tasks.

Lowe Rental Corporation

Salaries