Lonely Planet

Company overview

Your ticket to life-changing travel experiences. We've brought together a massive global audience, created a suite of trip-planning products and established one of the world's most iconic and loved travel brands.

Founded in 1973

New York, New York, USA

791 employees (529 in marketing)

lonelyplanet.com

Salaries

Typical salary range

$140,000 – $200,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.1% year over year

Audience

Monthly website visitors

3.5M

Month over month+4%

Quarter over quarter-14.2%

Top sourceSearch (73.4%)

Ad budget per month$12.8K

Average search rank45.2

Traffic source mix

73.4%

Direct

22.3%

Referral

3.3%

Social

0.6%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

123.9K

12-mo growth

—

Monthly growth

+0.6%

News

Lonely Planet names the world’s must-visit spots for 2026 — including two in the US

Nov 17, 2025 • The Independent

Lonely Planet Names Memphis One of the Top Things to Do in North America

Sep 5, 2025 • Choose901

Lonely Planet Journeys: expert travel-planning and itineraries

Aug 25, 2025 • Lonely Planet

Links

lonelyplanet.com

Crunchbase

X (Twitter)

Open positions

Senior Social Media Manager | Lonely Planet

Lonely Planet

USA (On-site)

$90K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

1 day ago

Principal Product Manager, Digital & Commerce

Lonely Planet

Charlotte, NC (On-site)

$175K/yr - $225K/yrIn-houseFull-time

2 months ago

Company overview

Salaries

People

Headcount trend

Audience

News

Links

Open positions

Senior Social Media Manager | Lonely Planet

Principal Product Manager, Digital & Commerce

2 open marketing positions

Senior Social Media Manager | Lonely Planet

Principal Product Manager, Digital & Commerce