KSBW 8 NBC • Central Coast ABC • Estrella TV logo

KSBW 8 NBC • Central Coast ABC • Estrella TV

Brand

Company overview

KSBW is the California Central Coast’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com, and the KSBW mobile app. Founded in 1953, KSBW is committed to its mission to serve the Salinas-Monterey-Santa Cruz region with quality local content. In addition to over 28 hours of KSBW Action News 8 coverage each week, original offerings include local news magazine specials focused on issues social equity, health, and the environment. The station has been honored with numerous prestigious broadcasting honors including regional RTDNA Edward R. Murrow Awards for “Best Newscast” and regional Emmy’s, and Associated Press Awards for “Breaking News Coverage.” KSBW is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations. Follow us on Facebook (ksbw8), Twitter (@ksbw), and Instagram (ksbw_8).
Salinas, California, USA
56 employees (34 in marketing)

Salaries

Typical salary range

$45,000 – $50,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +9.8% year over year

Audience

Monthly website visitors
1.1M
Month over month+45.1%
Quarter over quarter+10.5%
Top sourceDirect (50.8%)
Ad budget per month$0.0
Average search rank56.8
Traffic source mix
Direct
50.8%
Search
37.8%
Social
6.3%
Referral
4.7%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

708

12-mo growth

+39.9%

Monthly growth

+4.9%

News

Links