Kindling B2B

Your launch needs fire. We're Kindling.B2B marketing is shifting. The brands breaking through aren't outspending competitors on ads—they're activating the customers and creators who genuinely love their products. But turning that enthusiasm into a real growth channel? That's been chaos. Spreadsheets. One-off deals. Endless negotiations. Payments that take forever. No way to track what's actually working.Kindling is the creator advocacy platform that makes it simple.For brands: Launch an open advocate program in 15 minutes. Set transparent rates for the content you want—social posts, reviews, tutorials, video content. Let customers and creators apply, post, and earn. Track performance in real time. Automate payouts. No more chasing influencers or managing relationships in spreadsheets. Just a scalable system that turns customer love into measurable growth.For creators: Stop chasing brand deals. Stop wondering what you're worth. Kindling gives you access to open programs from brands you actually use and believe in. See the rates upfront. Create content on your terms. Get paid fairly and automatically. We're building a world where being a genuine advocate for great products is a real, sustainable income stream.Why it works: Traditional influencer marketing is transactional. You pay for a post, hope it performs, and start over. Kindling creates compounding value. Your best advocates get better over time. Your program builds momentum. Performance data helps you double down on what works and graduate top creators into deeper relationships.We believe product plus community is the new go-to-market playbook. Kindling is the infrastructure to run it.Based in the future of B2B growth. Come build with us.