Responsibilities

Positioning & Messaging — Translate product into money language. Our ICP is sophisticated operators who’ve heard every pitch. They respond to ROI math, not feature lists.
Full-Funnel Marketing — Ads, landing pages, VSLs, email, retargeting. You’ve built these systems before. Now build them for us.
Tracking & Monitoring Performance — You understand numbers, which KPIs to track and how to move the needle.
Partnerships & Distribution — Affiliate programs, strategic partnerships, co-marketing. Build leverage that compounds.
Self-Serve Growth — Trial conversion, onboarding, activation. Make the product sell itself.
Team & Operations — Build the marketing function. Hire. Create systems. Scale output without scaling headcount proportionally.

Requirements

$20M+ in revenue generated across your marketing career. Not managed. Generated. From offers you built, copy you wrote, funnels you created.
Built marketing for at least 3 of these 4 business models: Ecommerce, Agency, Phone Sales / High-Ticket, SaaS. You understand how marketing fundamentally changes across each — because you’ve done it.
Wrote the copy yourself. VSLs, ads, email sequences, sales scripts. Not “directed a team.” Wrote. The best CMOs started as the person doing the work.
Scaled with a team. You’ve hired, built, and managed marketing teams. You know how to get leverage from people — employees, contractors, freelancers.
Have playbooks. Documented, repeatable systems. Launch playbooks. Content SOPs. Funnel frameworks. AI workflows. Not in your head — written down and usable by others.