Hawthorne Strategy Group
Hawthorne Strategy Group insights
Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.
Founded
2012
Headquarters
Chicago, Illinois
Employees
11-50
11.1% decline last 12mo
Marketing team
4
50% of company
0 saved employee profiles are linked to this company.
Overall company growth
Shows if the company is growing, flat, or shrinking.
Shrinking 11.1%
LinkedIn headcount is down 11.1% over the last 12 months.
Company stability and risk
Shows a quick risk view from growth, funding age, and news.
Main result
Medium risk
Seed-stage · Shrinking 11.1% last 12 months · More mature
Trend
2022-12-26 -> 2026-04-27
Headcount (12 months)
-11.1%
Last funding round
—
Negative news (120 days)
0
Risk score3/7
Website traffic
Shows traffic size, change, and traffic sources.
Main result
1.8K monthly visitors
Month over month +35.4% • Quarter over quarter +22.2%
Trend
2025-02-01 -> 2026-03-01
Month over month
+35.4%
Quarter over quarter
+22.2%
Top source
Search (41.3%)
Search41.3%
Direct36.8%
Social8.9%
Referral10.4%
Paid referral1.6%
Competitors and search
Shows competitors and key search metrics in one view.
Main result
0 competitor sites
Search traffic: 36 organic clicks / 0 paid clicks
Organic competitors
5
Paid competitors
0
Keyword change
+1
Ad budget per month
$0.0
Average search rank
49.9
Organic competitors5
LinkedIn followers
Shows follower count and growth.
Main result
724 followers
Month over month +4.8% • Year over year +18.7%
Trend
2025-01-20 -> 2026-04-27
Month over month
+4.8%
Quarter over quarter
+4.8%
Six-month growth
+6%
Year over year
+18.7%
Marketing team growth
Shows if the marketing team is growing, flat, or shrinking.
Unknown
We need LinkedIn role growth data for marketing-related functions.
Marketing leader strength
Shows how strong marketing leadership looks at company level.
Low
Marketing leadership appears more mid-level today. Typical leader time at company: 7.3 years.
Founder or CEO
Saved founder and CEO profiles.
Marketing team size
Shows saved marketing team size.
4
50% of the company
First hire or larger team
Shows if this looks like one hire or a bigger team.
Looks like larger team
Based on saved marketing team size: 4.
