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GWI

Brand

3.8
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

The next evolution of AI is humanized data. And who’s got that data? We have.For well over a decade GWI has provided real-world, human-sourced data to power business decisions in some of the world’s biggest companies. Today we’re using that same human data to revolutionize tomorrow’s AI systems. It’s a future where real data, gathered from real people, creates real understanding. It means GWI will be at the forefront of shaping how the next generation of AI models understand and interact with the world.Given the future of AI, the size of this opportunity is simply staggering. If you’d like to be part of it, we’re on the lookout for out-of-the-box thinkers to help us do more great things.
Founded in 2009
London, England, GBR
759 employees (67 in marketing)
www.gwi.com
70% recommend to a friend
63% positive business outlook

People

Marketing leadership

Slajanna Jean
Slajanna Jean
Event Marketing Manager
At the company for 8 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$220M

Last raise

$180M

Series B, 4 years ago

Funding history

Feb 2022

Series B GWI · $180M

Jul 2018

Series A GWI · $40M

Audience

Monthly website visitors
318.1K
Month over month+2.8%
Quarter over quarter-2.9%
Top sourceSearch (52.7%)
Ad budget per month$56.7K
Average search rank39.4
Traffic source mix
Search
52.7%
Direct
37.2%

News

UAE’s wellness economy is one of the fastest-growing in the world, finds GWI
Oct 14, 2025 • spabusiness.com
GWI’s Corporate Water Leaders partners with ZDHC to
Oct 1, 2025 • GlobeNewswire
Charles Hoskinson Congratulates NMKR’s Patrick Tobler as GWI Launches First AI Agent on Masumi
Oct 1, 2025 • CCN.com

Links

www.gwi.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +2.7% year over year
Referral
7%
Social
2.2%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

69.4K

12-mo growth

+13.4%

Monthly growth

+1%

Salaries

Typical salary range

$140,000 – $160,000

/ yr

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Open positions4 open marketing positions

GWI logo

Account Director - Tech and Media, Enterprise

GWI

London, UK (Hybrid)

In-houseFull-time
3 months ago
GWI logo

Account Director - Tech and Media

GWI

London, UK (Hybrid)

In-houseFull-time
3 months ago
GWI logo

Motion Designer & Video Specialist

GWI

London, UK (Hybrid)

In-houseFull-timeSenior level
4 months ago
GWI logo

Video Specialist

GWI

London, UK (Hybrid)

In-houseFull-timeMid level
4 months ago

GWI insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2009
Headquarters
London, England
Employees
501-1000
Flat last 12mo
Marketing team
67
9% of company
26 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-01-30 -> 2025-12-15
Headcount (12 months)
+2.7%
Last funding round
50 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
318.1K
Month over month+2.8%
Quarter over quarter-2.9%
Top sourceSearch (52.7%)
Traffic source mix
Search
52.7%
Direct
37.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
228 competitor sites
Search traffic: 51.8K organic clicks / 3.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-4,667
Ad budget per month
$56.7K
Average search rank
39.4
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.9 / 5
57 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+29.5%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

69.4K

12-mo growth

+13.4%

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2023-08-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—

Marketing team size

Shows saved marketing team size.

67
9% of the company • 26 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 67.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
4.2 / 5
Culture
3.8 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
70%
Positive business outlook
63%

Funding

Shows saved funding data.

Total funding
$220M
Last raise
Series B
4 years ago
Funding details
Amount raised
$220M
Last round
Series B
Last fundraise
4 years ago

News

Shows saved company news.

UAE’s wellness economy is one of the fastest-growing in the world, finds GWI
Oct 14, 2025 • spabusiness.com
GWI’s Corporate Water Leaders partners with ZDHC to
Oct 1, 2025 • GlobeNewswire
Charles Hoskinson Congratulates NMKR’s Patrick Tobler as GWI Launches First AI Agent on Masumi
Oct 1, 2025 • CCN.com
7%
Social
2.2%
Paid referral
0.8%
Latest open role
Senior Finance Business Partner - Commissions