SalaryGuide
AboutPricingBlogFor Employers
CompaniesForme
Forme logo

Forme

Brand

3.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

Company overview

Welcome to Personal Home Fitness.We’ve made the elite personal training experience more accessible via 1:1 live virtual personal training, award-winning hardware, and digital fitness programming from top talent. Workout with us via our mobile app, or upgrade your experience with our Studio and Lift hardware.
Founded in 2020
Austin, Texas, USA
111 employees (4 in marketing)
www.formelife.com
43% recommend to a friend
22% positive business outlook

People

Founders

Trent Ward
Trent Ward
Founder & CEO
LinkedIn
Ben Bartlett
Ben Bartlett
Co-Founder
LinkedIn

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$147.1M

Last raise

$3.6M

Post IPO Debt, 1 years ago

Funding history

Mar 2025

Post IPO Debt FORME · $3.6M

Jun 2023

Post IPO Debt FORME · $15M

Sep 2022

Series A FORME · $69.9M

Feb 2022

Series A FORME

Dec 2021

Venture Round FORME · $58.7M

Audience

Monthly website visitors
5.4K
Month over month+44.4%
Quarter over quarter-10.8%
Top sourceDirect (52%)
Ad budget per month$0.0
Average search rank37.9
Traffic source mix
Direct
52%
Search
30%

News

Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" Rating and $15 Price Target in Maxim Group Research Initiation
Jul 9, 2025 • newswire.com
Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" Rating and $15 Price Target in Maxim Group Research Initiation
Jul 9, 2025 • Morningstar.com
Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" R...
Jul 9, 2025 • PharmiWeb

Links

www.formelife.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +6.6% year over year

Jan 2020

Seed Round FORME

Social
9.5%
Referral
6.9%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

4.8K

12-mo growth

+6.6%

Monthly growth

+0.6%

Salaries

Typical salary range

£28,000 – £35,000

/ yr

Help build salary transparency at Forme

Share your compensation anonymously to see full data.

Contribute

Open positions2 open marketing positions

FORME® logo

Content Creator and Community Manager

FORME®

London, UK (Hybrid)

£28K/yr - £35K/yrIn-houseFull-timeMid level
2 months ago
FORME® logo

Brand Content Creator

FORME®

London, UK (On-site)

£28K/yr - £35K/yrIn-houseFull-timeMid level
2 months ago

Forme insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2020
Headquarters
Austin, Texas
Employees
51-200
6.6% growth last 12mo
Marketing team
4
4% of company
5 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 6.6%
LinkedIn headcount is up 6.6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Growing 6.6% last 12 months · Mid-stage
Trend
2021-06-28 -> 2026-02-09
Headcount (12 months)
+6.6%
Last funding round
12 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.4K
Month over month+44.4%
Quarter over quarter-10.8%
Top sourceDirect (52%)
Traffic source mix
Direct
52%
Search
30%
Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result
265 competitor sites
Search traffic: 333 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+15
Ad budget per month
$0.0
Average search rank
37.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 33.5 years.

Founder or CEO

Saved founder and CEO profiles.

Trent Ward
Trent Ward
Founder & CEO
Ben Bartlett
Ben Bartlett
Co-Founder

Marketing team size

Shows saved marketing team size.

4
4% of the company • 5 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 4.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.1 / 5
Work-life balance
3.5 / 5
Culture
3 / 5
Diversity & inclusion
3.2 / 5
Recommend to a friend
43%
Positive business outlook
22%

Funding

Shows saved funding data.

Total funding
$147.1M
Last raise
Post IPO Debt
1 years ago
Funding details
Amount raised
$147.1M
Last round
Post IPO Debt
Last fundraise
1 years ago

News

Shows saved company news.

Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" Rating and $15 Price Target in Maxim Group Research Initiation
Jul 9, 2025 • newswire.com
Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" Rating and $15 Price Target in Maxim Group Research Initiation
Jul 9, 2025 • Morningstar.com
Interactive Strength Inc. (Nasdaq: TRNR) Receives "Buy" R...
Jul 9, 2025 • PharmiWeb
9.5%
Referral
6.9%
Paid referral
1.3%

Total followers

4.8K

12-mo growth

+6.6%

Monthly growth

+0.6%