Company overview

A trusted performance marketing partner since 1983, Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver ~$6 billion in consumer value annually. Our Omnichannel Managed Media Services portfolio includes full-funnel marketing solutions that craft highly targeted custom audiences; deliver precisely personalized messages across In-store, CTV, Out-of-Home, and Digital media channels; optimize campaigns in-flight and provide closed-loop measurement. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Visit www.catalina.com to learn more about Catalina’s operations across the United States, Costa Rica and Europe.
Founded in 1983
St. Petersburg, Florida, USA
660 employees (75 in marketing)

Salaries

Typical salary range

$91,000 – $136,500

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -6.7% year over year

Funding

Last raise

Series Unknown, 13 years ago

Funding history

Jan 2013

Venture Round Catalina

Audience

Monthly website visitors
56.9K
Month over month+19.2%
Quarter over quarter+12.2%
Top sourceDirect (52.3%)
Ad budget per month$0.0
Average search rank56.8
Traffic source mix
Direct
52.3%
Search
31.8%
Referral
7.6%
Social
6.9%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

23.6K

12-mo growth

Monthly growth

+0.6%

News

Links