Cartera – A Rakuten Company logo

Cartera – A Rakuten Company

Brand

Company overview

We make every day more rewarding. Cartera partners with major airlines and top banks who offer their customers loyalty programs. Since our launch in 2005, we’ve improved their customers’ experiences by helping them earn more of the miles, points, or cash back they want by making it easy for them to shop and earn currency with 1,500 retailers they already know and love. Our network audience exceeds 225M people and we reward $3B in rewards annually to the members of our partners’ loyalty programs who also access significant savings through the special promotions, coupons, free-shipping deals, and more that we enable. Our acquisition by Rakuten in 2017 lent heft to our market share and elevated our capabilities. Today we’re proud to be the single largest source of merchant-funded Shop & Earn offers in the U.S. and Canada.
Founded in 2005
Lexington, Massachusetts, USA
113 employees (33 in marketing)

Salaries

Typical salary range

$57,672 – $98,280

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +9.7% year over year

Funding

Total funding

$37.4M

Last raise

$12.2M

Series D, 14 years ago

Funding history

Jun 2012

Series D Cartera Commerce · $12.2M

Jan 2011

Venture Round Cartera Commerce · $3.6M

Jun 2010

Series C Cartera Commerce · $6.7M

Aug 2008

Series B Cartera Commerce · $7M

May 2008

Convertible Note Cartera Commerce · $950K

Sep 2007

Series B Cartera Commerce · $2.5M

Audience

Monthly website visitors
210.7K
Month over month+53.8%
Quarter over quarter+57.8%
Top sourceReferral (57.9%)
Ad budget per month$0.0
Average search rank45.1
Traffic source mix
Referral
57.9%
Direct
35.7%
Search
5.6%
Social
0.3%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

3.1K

12-mo growth

+10.7%

Monthly growth

+1.7%

News

Links