Responsibilities

Develop and maintain an organisation wide marketing plan supporting all business units.
Produce and manage detailed marketing schedules for campaigns, launches and events.
Coordinate marketing activity across British Esports, The Place, British Arena, National Esports Performance Campus, IDEG, Student Champs and other organisation wide events and activations.
Ensure campaigns meet our corporate identity, engage our audience and are delivered on time, on budget and against agreed objectives.
Support the Commercial Vice President to deliver strategic marketing priorities.
Take ownership of all organisational social media channels across multiple brands.
Develop and maintain a comprehensive social media strategy.
Build and manage detailed content calendars across all platforms.
Schedule, publish and optimise content using appropriate management tools.
Work closely with the Content Manager and external partners to brief, coordinate and deliver creative assets.

Ensure brand consistency whilst tailoring messaging for different audiences.
Monitor emerging trends and identify opportunities to increase engagement and audience growth.
Plan, create and manage paid social media campaigns across Meta, LinkedIn, TikTok, YouTube and other relevant platforms.
Deliver Google Ads campaigns including Search, Display and Performance Max where appropriate.
Manage advertising budgets effectively with a clear focus on commercial return.
Build targeted audiences, retargeting campaigns and lookalike audiences.
Continually optimise campaigns using data and performance insights.
Produce clear reporting demonstrating ROI, lead generation, attendance, bookings and commercial performance.
Support the promotion and delivery of conferences, competitions, tournaments, hospitality events and venue activities.

Requirements

Understanding of esports and gaming communities.
Significant experience successfully managing multiple social media platforms professionally.
Proven experience planning and delivering successful digital marketing campaigns.
Demonstrable experience managing paid advertising across Meta and Google.
Evidence of delivering measurable commercial outcomes through marketing activity.
Strong understanding of current social media best practice and emerging trends.