Black Dog Strategies

Black Dog Strategies helps solve the business communications challenges of entrepreneurial-minded companies. Whether creating a brand or bringing a new product to market, enhancing reputation, increasing awareness or ensuring your company's story is at the top of search - or not (think crisis), Black Dog Strategies gets results.We partner with consumer and B2B brands, established and emerging companies, start-ups and non-profits to develop innovative marketing and communications strategies that help companies stand out in their industry. Clients include private and public-sector companies with focus in wellness and nutrition, financial services, technology, food and restaurant, luxury goods, real estate, professional services, education, travel and aviation.Recognizing that every company and every brand has different needs and expectations for success, each client program is designed based on business objectives and quantifiable outcomes. Specialized areas of expertise include brand development and positioning, public relations strategy and execution, earned and paid content strategies, social media and digital marketing. We believe there is no one solution to every challenge. The agency is strategy-agnostic so we're not going to recommend a media relations program if the best approach is outbound marketing.INTEGRATED MARKETING // BRAND POSITIONING // INFLUENCER COMMUNICATIONS AND KEY OPINION LEADER STRATEGIES // THOUGHT LEADERSHIP // CRISIS AND ISSUES MANAGEMENT // MEDIA RELATIONS // EDITORIAL CONTENT STRATEGIES // SOCIAL MEDIA MARKETING // NARRATIVE AND MESSAGE DEVELOPMENT // DIGITAL AND OUTBOUND MARKETING // SEARCH ENGINE OPTIMIZATION // PRODUCT LAUNCHES // TRADE SHOWS AND EVENTS // SOCIAL RESPONSIBILITY // SPOKESPERSON AND CELEBRITY MANAGEMENT // SPONSORSHIPS // LOCAL STORE MARKETING // COMMUNITY RELATIONS // EXPERIENTIAL MARKETING // INTERNAL COMMUNICATIONSFavorite quote: "You can't build a reputation on what you are going to do." Henry Ford