Company overview

From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across 18 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group. Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners. Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
Founded in 1963
Ta' Xbiex, Ta' Xbiex, MLT
2.7K employees (325 in marketing)
74% recommend to a friend
66% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +9.3% year over year

Audience

Monthly website visitors
65.3K
Month over month-22.5%
Quarter over quarter+35.5%
Top sourceDirect (42.8%)
Ad budget per month$0.0
Average search rank45.1
Traffic source mix
Direct
42.8%
Search
36.2%
Social
9.7%
Referral
9.6%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

257.4K

12-mo growth

+29%

Monthly growth

+2.1%

News

Links