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BET

Brand

3.4
  • Overview
  • Salaries
  • People
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
Founded in 1980
New York, New York, USA
3.3K employees (1,314 in marketing)
www.bet.com
47% recommend to a friend
36% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
1.6M
Month over month-11.3%
Quarter over quarter-4%
Top sourceSearch (57%)
Ad budget per month$2.0
Average search rank45.9
Traffic source mix
Search
57%
Direct
32.8%

News

Paramount Skydance CEO David Ellison says BET Networks is no longer for sale and he plans to operate the new company with Paramount's assets intact (Cynthia Littleton/Variety)
Aug 13, 2025 • Mediagazer
David Ellison Confirms BET Networks No Longer for Sale During Media Q&A With Paramount Skydance Leaders
Aug 13, 2025 • Variety
BET MEDIA GROUP AND FULWELL ENTERTAINMENT'S SPRINGHILL ANNOUNCE "106 & SPORTS" — WHERE SPORTS MEETS CULTURE, STYLE AND REAL TALK
Jun 12, 2025 • Morningstar.com

Links

www.bet.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +3.7% year over year
Referral
5.5%
Social
4.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

56.6K

12-mo growth

—

Monthly growth

0%

Salaries

Typical salary range

$50,000 – $60,000

/ yr

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Open positions1 open marketing positions

BET logo

Vice President, PTV Marketing, BET Team

BET

New York City, NY (On-site)

$205K/yr - $255K/yrIn-houseFull-timeSenior level10+ years exp.
5 days ago

BET insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1980
Headquarters
New York, New York
Employees
501-1000
Flat last 12mo
Marketing team
1,314
40% of company
5 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2023-02-27 -> 2026-01-26
Headcount (12 months)
+3.7%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.6M
Month over month-11.3%
Quarter over quarter-4%
Top sourceSearch (57%)
Traffic source mix
Search
57%
Direct
32.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
49 competitor sites
Search traffic: 363K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-8,527
Ad budget per month
$2.0
Average search rank
45.9
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

56.6K

12-mo growth

—

Monthly growth

0%

Marketing team size

Shows saved marketing team size.

1,314
40% of the company • 5 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

14 years
Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 1,314.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3 / 5
Culture
3.2 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
47%
Positive business outlook
36%

News

Shows saved company news.

Paramount Skydance CEO David Ellison says BET Networks is no longer for sale and he plans to operate the new company with Paramount's assets intact (Cynthia Littleton/Variety)
Aug 13, 2025 • Mediagazer
David Ellison Confirms BET Networks No Longer for Sale During Media Q&A With Paramount Skydance Leaders
Aug 13, 2025 • Variety
BET MEDIA GROUP AND FULWELL ENTERTAINMENT'S SPRINGHILL ANNOUNCE "106 & SPORTS" — WHERE SPORTS MEETS CULTURE, STYLE AND REAL TALK
Jun 12, 2025 • Morningstar.com
5.5%
Social
4.1%
Paid referral
0.6%