Arwen

Make Every Comment Count.Arwen is the performance layer social media has been missing. We help brands and organisations turn every comment — good, bad or ugly — into value.Founded in September 2020, Arwen is a UK-based AI company operating globally across the UK, USA, Canada, Brazil, Germany and Spain. Today we protect 750m+ followers and moderate 200,000+ comments every day, with 96–99% accuracy and 99.9% uptime .Social platforms optimise creative, targeting and spend. They ignore the comment layer — where trust is built, buyers ask questions and risk begins. Arwen changes that.Our platform works across X, Facebook, Instagram, TikTok and YouTube, covering both paid and organic social .Moderate removes spam and toxicity in real time, across 30+ languages.Engage detects buyer intent, questions and fan love, and suggests on-brand replies.Signals turns live comment data into role-specific, best-next-action recommendations.Protect detects threats, impersonation and high-risk behaviour, supporting real-world escalation.The impact is measurable. Clients see an average +21.3% engagement uplift, up to 19% lower CAC on paid social and 94% time saved vs manual moderation and replies .We’re ISO27001 certified and GDPR compliant . Our AI operates within your policies, with full transparency and control.We work with global sports teams, broadcasters, financial services firms, public sector bodies and fast-growing consumer brands who want safer communities, stronger performance and clearer ROI.Our mission is simple: make social media more social — more connected, more engaged and more profitable for the brands and individuals who rely on it.