Animal Friends logo

Animal Friends

Brand · Insurance

3.6

Company overview

Our pets are part of the family. That’s why we do things differently. Awarded Pet Insurer of the Year 2024/25 by Defaqto, and Best Pet Insurance 2024/25 by the Personal Finance Awards, our policies are designed to provide peace of mind at an affordable price. With over £9 million donated to more than 830 animal welfare and conservation charities, you know your pet is protected while also making a positive impact. Help us create a better future for animals everywhere. We're proud to be wildly different - are you?Our 500+ colleagues are a dedicated and knowledgeable team of pet owners, animal lovers and veterinary specialists driven by our values of being kind-hearted, courageous and passionate. You can be assured that no matter your query, you’ll speak with someone who cares for the welfare of your animals as much as you do. Ready to adapt to our customers’ needs and the broader changes in the insurance, pet, and vet markets, we constantly evolve our services and products, consistently striving to achieve exceptional customer outcomes. Our drive to keep improving and innovating is taking us on our most exciting journey yet. We continue to invest in future capabilities and explore new ways of working to enrich our customer and colleague experience. We don’t just provide pet policies; we are driven by a purpose! You can follow this link to a free online quote www.animalfriends.co.uk/ If you’re thinking about joining our family, check out our latest vacancies here - www.animalfriends.co.uk/careers/
Founded in 1998
Amesbury, England, GBR
428 employees (18 in marketing)
68% recommend to a friend
66% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +3.9% year over year

Funding

Audience

Monthly website visitors
434.1K
Month over month-5.7%
Quarter over quarter+29.4%
Top sourceSearch (52.3%)
Ad budget per month$46.6K
Average search rank45.1
Traffic source mix
Search
52.3%
Direct
37.7%
Referral
7.3%
Social
1.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

15K

12-mo growth

+41.4%

Monthly growth

+4.7%

News

Links