Responsibilities
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
- Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta
- Key Goals & Objectives: - Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + new markets - Improve creative testing velocity and output quality - Ensure campaigns are executed accurately and efficiently - Contribute to reducing CPL while maintaining or improving lead quality - Strengthen tracking reliability and data confidence in Meta - Deliver consistent performance insights to inform growth decisions
