2 months ago
Digital Marketing Manager - Affiliates & Meta
Ocado Retail
UK (Hybrid)Full time
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Digital Marketing Manager - Affiliates & Meta
UK (Hybrid)
Salary Not AvailableManagerFull time
Posted 2 months ago
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Job Summary
Own the cross channel strategy and testing agenda for Affiliates, Influencers and Retail Media, turning data into incremental audience reach and measurable ROI.
- Channel ownership: strategy, launch, and optimization across Affiliate, Influencer and Real Media with a focus on ROAS, CPA and first order value
- Test & learn: build publishers/platform testing, work with Econometrics/MarTech/Insights to drive the learnings
- Measurement & planning: daily to monthly reporting, data-driven optimization and alignment with creative and audience insights
Job Description
Responsibilities
- Lead on the strategy for Affiliates, Influencer & Real Media channels. Launch, monitor and optimise campaigns across the channels, to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA
- Test and launch new publishers/platforms to reach new audiences and drive incremental gains for the business
- Develop channel testing frameworks and partner closely with our Econometrician, MarTech team and Insights to drive the test and learn agenda
- Reporting - pull data for daily, weekly and monthly reports for both creative & performance. Working with them Insights & Econometric teams to track and analyse campaign performance
- Creative asset management, working closely with the Digital Campaign and in-house creative teams, for delivery on Partnership ads
- Understand Ocado’s customer segments - what makes them tick and how we can acquire and retain more of our priority segments
- Ad-doc tasks across the wider Digital Marketing team such as raising POs & invoicing
Requirements
- Proven experience of hands-on, dedicated experience managing and optimising significant budgets across Affiliates and Meta partnership ads. Retail Media experience is desirable but not essential. Agency or in-house experience is acceptable
- A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
- Data-driven with strong analytical and problem-solving skills
- Collaborative - you possess excellent communication skills, capable of building productive relationships across the organisation
- Curious & eager to learn - you are naturally inquisitive and keep to up to date with the latest industry trends and news
- Proficiency in Excel / Google sheets
Preferred
- Retail Media experience is desirable but not essential.
Benefits
- Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
- Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
- Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Ocado Retail
We’re the world’s dedicated online supermarket, committed to bringing more of what matters to our customers: unbeatable choice, unrivalled service, reassuringly good value.
Traffic Signals
Monthly Visitors
159.3K
Traffic Source Mix
Search
39.5%
Direct
40.6%
Referral
15.4%
Social
3.5%
Paid
0.9%
Headcount Trend
Current headcount: ~2.3K
Marketing Team
Marketing Team Size
69 (3% of company)
Funding
Last Raise
Debt Financing, 2 years ago
Funding History
- Apr 2024Debt Financing