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Good Energy logo
2 months ago

B2B Marketing Manager- Supply

Good Energy

Chippenham, Wiltshire, UK (Hybrid)Full time£40K/yr – £50K/yr
Vervaunt logo
2 months ago

Junior Paid Media Consultant

Vervaunt

London, UK (On-site)Full time
2 months ago

Lead Data Scientist - Marketing

Wise

London, UK (On-site)Full time
MVF logo
2 months ago

Audience & Brand Revenues Director

MVF

London, UK (Unknown)
Barclays logo
4 months ago

Marketing Communications Manager

Barclays

Edinburgh, UK (Unknown)Permanent
Get Golfing CIO logo
7 months ago

Creative Marketing Manager

Get Golfing CIO

UK (Hybrid)Full time£27K/yr – £34K/yr
247 Group logo
1 year ago

Affiliate Marketing Manager

247 Group

Leeds, UK (Remote)Full time£25K/yr – £32K/yr
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Good Energy logo

B2B Marketing Manager- Supply

Good Energy

Chippenham, Wiltshire, UK (Hybrid)

£40K/yr - £50K/yrIn-houseFull-timeMid level
2 months ago
Vervaunt logo

Junior Paid Media Consultant

Vervaunt

London, UK (On-site)

In-houseFull-timeIntern/new grad
2 months ago

Lead Data Scientist - Marketing

Wise

London, UK (On-site)

In-houseFull-timeSenior level
2 months ago
MVF logo

Audience & Brand Revenues Director

MVF

London, UK (Unknown)

In-houseDirector/executive
2 months ago
Barclays logo

Marketing Communications Manager

Barclays

Edinburgh, UK (Unknown)

In-housePermanentMid level
4 months ago
Get Golfing CIO logo

Creative Marketing Manager

Get Golfing CIO

UK (Hybrid)

£27K/yr - £34K/yrIn-houseFull-timeMid level
7 months ago
247 Group logo

Affiliate Marketing Manager

247 Group

Leeds, UK (Remote)

£25K/yr - £32K/yrIn-houseFull-timeMid level3+ years exp.
1 year ago
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Good Energy logo
Good Energy

B2B Marketing Manager- Supply

Chippenham, Wiltshire, UK (Hybrid)

£40K/yr – £50K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Lead the end-to-end B2B demand engine for energy solutions, translating complex offerings into customer-focused campaigns and ensuring seamless handoffs with sales while driving measurable pipeline growth.

  • Campaign delivery and ABM: own integrated campaigns across Supply, PPA, and target accounts to hit growth targets.
  • Sales alignment and data-driven optimization: partner with sales, analyze ROI, and iterate to improve conversion and revenue.
  • Content, messaging, and partnerships: translate technical energy concepts into compelling content and collaborate with agencies, media and events to amplify reach.

Job Description

Responsibilities

  • Campaign delivery: Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
  • ABM strategy: Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
  • Sales alignment: Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
  • Commercial focus: Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
  • Multi-channel execution: Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
  • Planning & coordination: Own campaign timelines and marketing roadmaps, ensuring activity aligns with industry events, sector trends and sales priorities.
  • Performance & optimisation: Lead campaign reporting and performance analysis, using data and insight to continuously improve engagement, conversion and ROI.
  • CRM & automation: Work closely with CRM and marketing automation teams to deliver nurture journeys, lead scoring, segmentation and automated campaigns.
  • Collaboration: Create strong feedback loops between marketing and sales to improve targeting, reporting, lead management and sales enablement activity.
  • Content & messaging: Collaborate with proposition, product and commercial teams to translate complex energy solutions into clear, customer-focused messaging and content.

Requirements

  • Highly experienced in B2B marketing, ideally within energy, utilities, sustainability, infrastructure or other commercially complex sectors.
  • Strong experience delivering integrated marketing campaigns across digital, content, email, events and paid media channels.
  • Experienced in account-based marketing (ABM), demand generation and targeted B2B acquisition strategies.
  • Commercially aware, with a strong understanding of business drivers, sales objectives and pipeline growth.
  • Comfortable working closely with sales teams to support commercially focused growth strategies and revenue generation.
  • Confident using CRM and marketing automation platforms to manage campaigns, nurture activity, reporting and lead flows.
  • Strong campaign planning and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.
  • Data-driven and analytical, with the ability to translate campaign performance insights into actionable improvements.
  • Collaborative and confident working cross-functionally with sales, proposition, CRM, digital, analytics and leadership teams.
  • Comfortable working in a fast-paced environment, making tactical decisions to optimise campaign performance.
  • Highly organised, proactive and detail-oriented, with excellent stakeholder management and communication skills.
  • Destination: This role requires the ability to operate across multiple channels and coordinate complex campaigns in a regulated energy environment.

Preferred

  • Experience within the energy, renewables or sustainability sector.
  • Passion for sustainability and motivated by the opportunity to help businesses transition to cleaner energy solutions.

Benefits

  • Great allowances for hybrid working:
  • 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
  • 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
  • 📖 £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
  • 🎁 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
  • 🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
  • 💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
Good Energy logo

Good Energy

Good Energy has been driving the UK’s renewable energy revolution since 1999, helping homes and businesses become greener and more self-sufficient through clean power and green technology.We supply 100% renewable electricity from over 3,300 independent British generators and support more than 180,000 people producing their own energy through the FiT scheme. We also provide the latest clean tech - solar panels, batteries, heat pumps and EV chargers, with tariffs and export rates that reward customers fairly for the energy they share.As a certified B Corp and Friends of the Earth–recommended supplier, we set high standards for sustainability, fairness and customer care. Rated ‘Excellent’ on TrustPilot and a three-star World Class employer by Best Companies, we’re proud of both our customers’ trust and our inclusive workplace.Part of the Esyasoft Group, we’re connected to a global network of expertise in energy management and smart technology. At our core, we believe in fairness, inclusivity and innovation - and we welcome anyone who shares our mission to tackle the climate crisis and power a cleaner, greener future.

Founded in 1999
Chippenham, England, GBR
525 employees (25 in marketing)
www.goodenergy.co.uk

Salaries

Posted range

£40K/yr – £50K/yr

Taken straight from the job posting.

See all Good Energy salaries

Marketing Team

Marketing Team Size
17 (3% of company)
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

✨ Anna Jane Joyner
✨ Anna Jane Joyner
Founder | CEO | VP of Story Consulting
At the company for 7 years 4 months
Nigel Pocklington
Nigel Pocklington
Chief Executive Officer
At the company for 5 years 3 months

HR / Recruitment

Charlotte Williams Assoc CIPD
Charlotte Williams Assoc CIPD
Talent Acquisition Manager
At the company for 7 years 2 months
Lisa Aldridge
Lisa Aldridge
People and Culture Director
At the company for 9 years 4 months

Marketing Leadership

Charlotte Williams Assoc CIPD
Charlotte Williams Assoc CIPD
Talent Acquisition Manager
At the company for 7 years 2 months

Recent Ads

Traffic Signals

Monthly Visitors
117.9K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
46.8%
Direct
48.4%
Referral
3.4%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~525

Recent News

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Victims of forced prepayment meter installation to receive £18.6m
May 28, 2025 • City A.M.
Good Energy fined £150,000 by Ofgem for billing failures affecting prepayment customers
May 7, 2025 • Consumer Voice
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Esyasoft Acquires Entire Share Capital of Good Energy
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Good Energy shareholders approve £100 million Dubai acquisition
Mar 14, 2025 • Business Biscuit
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Good Energy agrees near-£100m takeover by UAE-linked firm
Jan 27, 2025 • The Guardian
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Jan 27, 2025 • The Independent
Good Energy board backs £100m takeover by Esyasoft Group
Jan 27, 2025 • Business Green
Good Energy agrees £100 million takeover by UAE firm
Jan 27, 2025 • Business Biscuit
Europe falls and New York tech slumps
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Jan 27, 2025 • Tech.eu
European tech weekly recap: More than 80 tech funding deals worth over €1.4B
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Jan 27, 2025 • UK Investor Magazine
Good Energy poised to be acquired by UAE-based Esyasoft in deal valuing business at nearly £100m
Jan 27, 2025 • Business Live
Stocks down before US tech earnings, Fed and ECB
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UK stocks fall before rate decisions and tech earnings
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190,000 households could miss out on free £150 if they don't respond to letter
Jan 8, 2025 • The Mirror
Good Energy’s potential UAE buyer gets another one-month extension
Dec 23, 2024 • The Standard
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Nov 26, 2024 • Insider Media Ltd
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Good Energy receives approach from Dubai-based tech firm
Oct 28, 2024 • Business Live
Good Energy shares jump as notes possible takeover offer
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Good Energy Receives Takeover Approach From Esyasoft Holding
Oct 28, 2024 • MarketWatch
Good Energy snaps up solar installer Amelio in deal worth up to £6m
Oct 7, 2024 • BusinessGreen
Good Energy launches new tariff for solar customers
Aug 23, 2024 • MarketScreener
'Purpose beyond profit': Good Energy celebrates B Corp Status
Aug 8, 2024 • BusinessGreen
Good Energy granted exemption from price cap by Ofgem
Jul 30, 2024 • Business Live
Good Energy strikes deal with renewables co-operative Ripple
Jul 18, 2024 • Business Live
Good Energy to offer customers clean energy ownership through Ripple partnership
Jul 18, 2024 • BusinessGreen
Good Energy celebrates selection as energy supplier for Myenergi
Jul 10, 2024 • MarketScreener
Good Energy Launches New Fixed EV Tariff
Jul 3, 2024 • MarketScreener
Good Energy invests further £1.7m into EV charging solutions app Zapmap
Jun 12, 2024 • BusinessGreen
Good Energy increases investment into Zapmap to fund new offerings
Jun 12, 2024 • MarketScreener
Good Energy revenues surge as rising wholesale costs bump up prices
— • Business Live
Good Energy expects to see profits of £4 million for the full year
— • Business Live
Maintel outlook promising; Good Energy revenue up
— • MarketScreener
Good Energy boss slams price cap as a ‘terrible public policy failure’
— • CityAM
Good Energy enhances UK reach with acquisition of solar-focused JPS
— • MarketScreener
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— • MarketScreener
Good Energy tops Which? Eco Provider ranking for third year running
— • Business Live
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— • Business Live
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Links

www.goodenergy.co.ukLinkedInX (Twitter)Crunchbase