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1 month ago

Shopper Activation Marketing Manager

Nestle Operational Services Worldwide SA

Welwyn Garden City, Hertfordshire, UK (Hybrid)Full time£38K/yr – £50K/yr

Marketing jobs in the UK with a SaaS business model

Nestle Operational Services Worldwide SA

Shopper Activation Marketing Manager

Welwyn Garden City, Hertfordshire, UK (Hybrid)

£38K/yr – £50K/yrMid LevelFull time

Posted 1 month ago

Job Summary

Own the shopper activation program end-to-end from planning to delivery, working with Marketing, Sales and agencies to ensure on-brand, compliant executions that maximise ROI across campaigns and retailers.

Define objectives and secure stakeholder sign-off
Track progress, evaluate outcomes, and share learnings for future campaigns

Job Description

Responsibilities

Working collaboratively with the Marketing, sales & wider CDT team to ensure brand / customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
Create a plan by campaign/priority retailer and manage execution
Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
Evaluation of all key shopper activity:
Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
Track and report on the progress of agreed campaigns and course correct as required
Complete final activity evaluation, share learnings and use to build future recommendations

Requirements

To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space. You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

Preferred

Desirable skills: Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels

Benefits

- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth

Salaries

Posted range

£38K/yr – £50K/yr

Taken straight from the job posting.

See all Nestle Operational Services Worldwide SA salaries

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Responsibilities

Working collaboratively with the Marketing, sales & wider CDT team to ensure brand / customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
Create a plan by campaign/priority retailer and manage execution
Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
Evaluation of all key shopper activity:
Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
Track and report on the progress of agreed campaigns and course correct as required
Complete final activity evaluation, share learnings and use to build future recommendations

Requirements

To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space. You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

Preferred

Desirable skills: Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels

Benefits

- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth