3 weeks ago
Senior PR & External Communications Manager
TOPdesk
London, UK (Hybrid)Full time£55K/yr – £70K/yr
Public Relations Jobs in London
23 marketing jobs
Senior PR & External Communications Manager
London, UK (Hybrid)
£55K/yr – £70K/yrSenior Level10+ years expFull time
Posted 3 weeks ago
Job Summary
Own and execute TOPdesk PR across multiple European markets, shaping messaging, media relations, and executive readiness while building scalable processes and measurement.
- Own PR strategy across the Netherlands, Germany and the UK
- Prepare executives for interviews and speaking engagements
- Build a scalable European PR playbook and measurement framework
Job Description
Responsibilities
- Own PR strategy and execution across the Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
- Build and strengthen relationships with relevant technology, trade and business media across our key markets.
- Turn TOPdesk's positioning — including our approach to “AI you can trust” — into compelling media stories, thought leadership, bylines and interview opportunities.
- Support and prepare our Executive Team for interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
- Lead communications around key TOPdesk moments, including events, product announcements and our evolving AI roadmap.
- Partner closely with Internal Communications so our employees understand the story we're telling externally — and why.
- Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
- Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
- Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
- Help build a scalable European PR playbook as additional markets join the remit.
Requirements
- Significant experience in PR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology. 10+ years of experience is preferred.
- A strong track record of managing communications across multiple markets or international audiences.
- Strong experience building media relationships in at least one of our key European markets — the Netherlands, Germany or the UK — and an understanding of how PR approaches differ between markets.
- Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
- Confidence advising and preparing C-suite executives and senior leaders for media interviews, panels and speaking engagements.
- A strong understanding of how PR and earned media contribute to AI search and discovery (AEO/GEO).
- Excellent English communication and writing skills.
- Experience managing PR agencies, freelancers or other external communications partners.
- The ability to build structure where it doesn't yet exist — from media strategy and messaging frameworks to measurement and ways of working.
Preferred
- Knowledge of the German B2B technology and business media landscape, as Germany is key growth market.
- Experience communicating around AI, enterprise software, ITSM or digital transformation.
- German or Dutch language skills would be a strong advantage.
Benefits
- Competitive base salary and profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
TOPdesk
3.7 Glassdoor
Delivering consistently great services should be easy – even when you’re busy. It’s why we made TOPdesk: a platform that simplifies life at the IT service desk, so you have more time for the work that wows.✔ Quick to set up with templates and best practices✔ Easy to tweak for continual service improvements✔ Enjoy guidance from real people, every step of the wayLet's make service happen together. At TOPdesk, we believe in helping people do the work they love and do best. To make this happen, we offer a service management solution that combines a ready-to-use tool with dedicated in-house experts. A bit more about us:👉 900+ employees ready to help you out🌎 11 TOPdesk offices worldwide❤ 10 million active users on SaaS⭐ 4.5/5 Score on Gartner Peer Insights
Founded in 1993
Delft, South Holland, NLD
721 employees (55 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
£55K/yr – £70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
36 (5% of company)
Median Tenure
14.8 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$216M
Last Raise
$216M
Private Equity
Funding History
- Dec 2023Private Equity • $216M
Traffic Signals
Monthly Visitors
125.9K
Monthly Google Ads Budget
$67.2K
Traffic Source Mix
Search
37.1%
Direct
46%
Referral
12.5%
Social
2%
Paid
1%
Headcount Trend
Current headcount: ~721
News about TOPdesk
Links
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