Own and optimize mobile app growth by leading ASO strategy, audits, keyword and metadata optimization, and data-driven experiments, while partnering with designers to create high-converting visuals and expanding growth initiatives beyond ASO.

• App Store & Google Play visibility and conversion: diagnose and improve metadata, assets, and experiments to lift organic downloads.
• Strategic experimentation: identify bold tests, run A/B tests on creatives and metadata, and translate insights into action.
• Cross-functional collaboration: work with ASO Designers to turn strategy into impactful screenshots, icons, and Custom Product Pages that drive downloads.